Earlier this summer, we reported that Industrial Light & Magic was launching its new ILMxLAB division to develop virtual reality and augmented reality experiences for movie fans. The experimental division has now shown off three of its VR and AR proof of concept projects. In addition, ILMxLAB houses a team from Walt Disney Imagineering that’s working on futuristic Disneyland attractions. None of it would be possible without ILM’s unique blend of creative staff, cutting edge technology and years of expertise. Continue reading Industrial Light & Magic Creates VR/AR Projects in ILMxLAB

Beneath the aura of excitement generated this year at SIGGRAPH 2015 by the prevalence of virtual reality, a number of panels drilled into the nuts and bolts of creating VR experiences, including managing the workflow and assets. From a Birds of a Feather interest group discussion to panels of senior artists from the major studios and visual effects companies, almost everyone agreed that VR represents creativity on the edge. SIGGRAPH offered a 360 degree look at the issues and lessons learned thus far. Continue reading SIGGRAPH 2015: Talking About VR, 360 Degrees of Experience

SIGGRAPH 2015, the interdisciplinary conference on the latest computer graphics and interactive techniques, is underway at the LA Convention Center and runs through August 13. SIGGRAPHis unique as a trade event because it showcases both the state of the art in professional production as well as being one of the best places in the world to see and experience emerging technologies, talent and academic research. The conference theme, “XRoads of Discovery,” and the selection of Joichi Ito, director of the MIT Media Lab as the conference keynote speaker, underscore the future look. Continue reading SIGGRAPH 2015: XRoad of Discovery; Emerging Tech Conference Opens in LA

Comcast has turned to its theme park portfolio, which it acquired four years ago with its purchase of NBCUniversal, as a serious source of revenue. The company just committed to invest $1.6 billion to expand the Universal Studios Hollywood theme park in California — featuring a snow-capped Hogwarts Castle — and build a $3.25 billion theme park in Beijing, in partnership with Chinese companies, slated to open in 2019. Comcast invested $100 million for a new “Transformers” ride at Universal Orlando in 2013. Continue reading Comcast Commits to Theme Parks with Billions in Investment

Members of the Motion Picture Association of America have filed a lawsuit against MovieTube — “the search engine for free movies” — and third parties to force the disabling of sites providing access to pirated films including, recently, Disney’s “Avengers: Age of Ultron,” which is still in movie theaters. MPAA attorneys are trying another legal maneuver to hold third party ISPs responsible. This comes three years after the Stop Online Piracy Act (SOPA) was not passed by lawmakers, dealing Hollywood studios a blow in their efforts to thwart content thieves. Continue reading MPAA’s MovieTube Suit Tries New Legal Tack to Block Pirates

The rise in accessibility to 3D printing has provided avid fans and hobbyists with the ability to print their favorite characters and props from movies, TV shows, comics and video games, which often violates the intellectual property rights of entertainment companies. So far, Hollywood has not taken any significant legal action against 3D printers. Paramount Pictures, Marvel Studios and Warner Bros., however, are among those that have responded by releasing sanctioned 3D designs as a promotional tool prior to movie release dates. Continue reading 3D Printing Brings More Piracy Issues to Entertainment Industry

Hulu is considering adding an ad-free option to its service, to better compete with Netflix and Amazon Prime Instant Video, both of which do not stream ads to paid subscribers. While adding the option would show that Hulu recognizes consumer preference for ad-free streaming and would likely bring in new customers, it could also risk damaging the company’s current ad-supported business. TV channel owners are worried that consumers are becoming too used to ad-free TV, which is why Hulu’s original model appeals to them. Continue reading Hulu Considering Ad-Free Option for Its Subscription Service

According to an Ipsos study commissioned by Google, younger moviegoers are more inclined to watch movie trailers on YouTube than on television. While 54 percent of respondents age 13-24 indicated they are more likely to watch trailers via YouTube, an impressive 65 percent said that trailers they watch on YouTube will influence what films they end up seeing in theaters. In addition, a related study from Google and Millward Brown Digital found that 81 percent of moviegoers age 18-64 who watch movie trailers online turn to YouTube as well. Continue reading Movie Trailers Popular on YouTube, Mobile Viewing on the Rise

Hulu announced yesterday that its subscribers will have the ability to add Showtime for $8.99 per month starting in time for the July premieres of “Ray Donovan” and “Masters of Sex.” The deal represents the first time that the streaming VOD service has partnered with a premium cable channel to drive subscriptions. Hulu customers will still need to pay $7.99 per month to stream the other available content. Hulu, which originally launched as a free, ad-supported service, recently rebranded itself by removing the word “Plus” from the name of its paid tier. Continue reading Hulu to Offer Showtime for an Added Fee Beginning Next Month

Disney’s historic El Capitan Theatre on Hollywood Boulevard in Los Angeles is one of five theaters in the world to combine the Dolby Vision advanced laser projection system (created in partnership with Christie Digital) and Dolby Atmos surround sound technology. The facility, which first opened its doors in 1926, now features two Christie 6P 4K laser projectors and more than 100 speakers. Audio engineer, musician and tech journalist Ryan Waniata viewed a screening of Brad Bird’s “Tomorrowland” and was treated to a behind-the-scenes tour of the theater. Continue reading El Capitan Theatre Marries Dolby Vision with Dolby Atmos Tech

Industrial Light & Magic has created a new division with a focus on developing virtual reality and augmented reality experiences for movie fans. ILMxLAB is planning to debut an entertainment experience based on “Star Wars” later this year. It has been working on technology for the iPad and Oculus Rift that would allow consumers to enter their favorite movie scenes and navigate through them. ILMxLAB execs indicate that the technology could launch when the J.J. Abrams-helmed “Star Wars: The Force Awakens” is released in mid-December. Continue reading New ILM Team Developing Immersive VR and AR Experiences

Disney/ABC Television Group Executive VP of Global Operations and Chief Technology Officer Vince Roberts received the Bob Lambert Technology Leadership Award from the Entertainment Technology Center@USC on June 11. ETC’s Studio Technology Leaders Dinner, held at USC’s Town and Gown, brought together influential media, entertainment and technology executives from major studios and leading tech companies. The evening also featured a panel of top studio tech leaders discussing the most pressing trends, challenges and opportunities facing the entertainment industry. Continue reading ETC and the Entertainment Tech Industry Honor Vince Roberts

Justin Lin, who directed four films from the “Fast and Furious” franchise, has been collaborating with Google on a mobile movie project. “Help,” Lin’s five-minute short intended for mobile phones, is being released at the Google I/O developer conference this week. The film tells the story of an alien attack on Los Angeles. It is distributed via a mobile app that enables viewers to explore multiple angles by moving the phone around. Google also recently teamed with animation legend Glen Keane on three animated shorts. Continue reading Google Teams with Director to Create Mobile Spherical Videos

The Secure Content Storage Association (SCSA), the consortium of entertainment and storage companies, announced the final specifications for its new premium content playback technology and gave it a name: Vidity. The solution supports the secure delivery, storage and consumption of movies, including those mastered in 4K and HDR, across multiple devices. Vidity partners include Fox, Warner Bros., Universal, Samsung and Walmart, but neither Disney nor Apple are involved. Compatible products and services are expected to reach market late 2015. Continue reading Vidity to Enable Download of 4K HDR Movies Across Devices

Kim Dotcom, the man accused in the biggest case of copyright infringement in U.S. history, criticizes Hollywood studios for failing to effectively utilize Internet technology to distribute their content. The creator of file-sharing website Megaupload.com predicts that Netflix and other companies “will ultimately take over these dinosaurs.” Currently, studios including 20th Century Fox and Disney are suing Dotcom for $100 million. Dotcom is also facing a civil suit from the U.S. government. Continue reading Kim Dotcom Claims Hollywood is to Blame for Piracy Problems