Oregon Democratic Senator Ron Wyden drafted a data privacy bill akin to the recent General Data Protection Regulation (GDPR) legislation in Europe. Dubbed the Consumer Data Protection Act, Wyden’s bill would give users more control over selling and sharing their data, and would give the Federal Trade Commission authority to set privacy and security standards and fine those companies that do not protect consumer data. One provision is a “Do Not Track” feature that would allow people to opt out of being tracked. Continue reading Oregon Senator Proposes a Consumer Data Protection Bill

Next month, hitting the “Like” or “Share” button on Facebook will do more than signal approval. Facebook’s algorithms will begin to share data on peoples’ browsing history into its ad targeting systems, which means that, depending on what a user “Likes” or “Shares,” he or she can be served related ads on Facebook, photo-sharing service Instagram or any mobile app that uses Facebook’s ad network. Facebook’s “Like” button, which adds a bit of code to the page, was first offered to publishers in 2010. Continue reading Facebook to Track ‘Like’ and ‘Share’ Buttons for Ad Targeting

DNT (Do Not Track) has been an Internet standard that consumers can activate to prevent sites from secretly following and recording their online activities. But, despite DNT, many unprincipled advertisers continue to clandestinely track and record users’ Internet activity. The Electronic Frontier Foundation (EFF), privacy company Disconnect and a group of Internet companies decided it was time to combine their resources to develop a stronger DNT setting. Continue reading New ‘Do Not Track’ Standard Aims to Bolster Internet Privacy

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals

In a blog post this week, Yahoo announced that its privacy policy will no longer recognize when users activate “Do Not Track” signals in their browsers. Although users purposefully use this setting to indicate they do not want companies to monitor their online behavior, the tracking is necessary for Yahoo to create a more personalized experience for its users. The move is part of larger strategy by CEO Marissa Mayer to brand Yahoo as a “personalization company.” Continue reading Yahoo No Longer Honoring ‘Do Not Track’ Requests by its Users

As Internet users become more aware of online privacy issues, Internet companies are working to prove that consumer data is safe and under control. Some companies are even trying to gain advantage in the market by promoting themselves as more privacy-friendly than their rivals. Mozilla recently took this approach when it announced it would allow users to disable third-party tracking software. Others have taken similar tacts. Continue reading Industry Responds to Upswing in Online Privacy Concerns