Dolby Labs has introduced cloud-based solutions to support clients with real-time, interactive streaming capabilities. The announcement, made from IBC 2024 in Amsterdam, follows Dolby’s July acquisition of streaming tools provider THEO Technologies, which services top sports, media and entertainment companies worldwide. Dolby and THEO promise streaming that is “more interactive, personalized, and delivered with extremely low latency.” Dolby will also offer a new capability, THEOads, providing an advertising environment “that is optimized for the dynamic nature of live content.” Continue reading Dolby to Expand Its Cloud-Based Live Streaming with THEO

In the final Fall 2020 installment of ETC@USC’s Executive Coffee with… series on November 12, Dolby Laboratories proposed two discussion topics: 1) Virtual and augmented reality; what are they good for, and what concerns you about them? And 2) Privacy, security and controlling your own data. Richard Doherty, senior director of technology strategy, Office of the CTO at Dolby Labs led a group of 14 Dolby employees in a discussion with seven USC students studying cinema, engineering, music, communication and business. Continue reading ETC Executive Coffee: USC Students Meet with Dolby Execs

During the seventh installment of ETC@USC’s Executive Coffee with… series, Vubiquity CEO Darcy Antonellis posed an intriguing question for USC students: “If you were asked to create the educational system of the future, what would learning look like for college-age students or post-grads such as yourself?” Graduate and undergraduate students from the USC School of Cinematic Arts and the Iovine and Young Academy participated in this lively November 4 discussion. Students expressed interest in online schedules, networking meet-ups, collaboration and support, the technology gap, group-based learning and more. Continue reading ETC Executive Coffee: A Talk with Vubiquity’s Darcy Antonellis

As part of ETC@USC’s Executive Coffee with… series, M&E leaders connected via Zoom with eight engineering students, three cinema students and one business student on October 29. The topic of discussion was “Production in the Cloud for Media and Entertainment; content and experience creation, distribution, interaction, and analytics.” Students were particularly interested in new advances related to areas such as production workflow, asset management, gaming, remote collaboration for live music, and the impact of analytics on content creation. Continue reading ETC Executive Coffee: Students, Execs Talk Cloud Resources

Equinix executives led the fifth installment of ETC@USC’s Executive Coffee with… series. “AI development and ethics, what are the intended and unintended consequences of the rollout?” was the topic of the October 22 discussion. Kaladhar Voruganti, VP of technology innovation and senior fellow, and Doron Hendel, senior manager of global business development, ecosystem development, partnerships and alliances at Equinix led the discussion. Eleven graduate and undergraduate USC students, mostly computer science and data science majors, participated. Continue reading ETC Executive Coffee: Equinix Ponders Consequences of AI

Fox Corporation joined USC students via Zoom for the fourth installment of ETC@USC’s Executive Coffee with… series. Sixteen graduate students from the Marshall School of Business and the Iovine and Young Academy, many preparing to work in entertainment, shared their views on the future of media with Michael Park, VP of digital marketing for Fox Corporation. The discussion topic for the October 14 session was “What is the future of streaming entertainment, TV consumption, marketing, advertising and revenue models?” Continue reading ETC Executive Coffee: A Discussion with Michael Park of Fox

During Universal Pictures’ second appearance in ETC@USC’s Executive Coffee with… series, executives led a discussion with students on content creation and virtual production. Annie Chang, VP of creative technologies, and her colleague media technology manager Lindsey Townley addressed pandemic and post-pandemic content production concerns with 13 USC students from cinema, business, engineering and innovation. The framing topic for the October 9 session was “What kind of engaging entertainment experiences do you want to create, how do you expect to create them, and what will your working environment be like?” Continue reading ETC Executive Coffee: Universal Execs Talk Content Creation

During ETC@USC’s second Executive Coffee with… installment, executives from Universal Pictures discussed trends in consumer behavior. “What’s the future of entertainment; in your hands, on a wall, and in the world around you?” was the topic of Universal’s first of two sessions with USC students. The September 29 session was hosted by CTO Michael Wise, along with VP of technology partnerships & innovation Greg Reed and media technology manager Lindsey Townley. Twelve students from USC’s School of Cinematic Arts plus four students from other USC schools took part. Continue reading ETC Executive Coffee: Universal Execs on Consumer Behavior

To kick off ETC@USC’s eight-part Executive Coffee with… series, Verizon’s Albert Lao led a Zoom discussion on September 23. “How will advances in network technology over the next 36 months impact the way we watch movies, play video games, and create and produce immersive and engaging experiences?” was the framing question for a wide-ranging discussion. Three students each from the cinema school and the engineering school, plus two students from the business school participated. Lao set up the discussion by showing a brief video explaining 5G and edge computing, and describing how they would impact entertainment creation, distribution and analytics. Continue reading ETC Executive Coffee: A Discussion with Verizon’s Albert Lao

As early as 2020, Apple plans to ship an augmented reality headset that will have its own display and rely on a new chip and operating system, say knowledgeable sources. Apple chief executive Tim Cook considers AR to have the potential to be as revolutionary as the smartphone. By working on an AR solution, Apple joins Google, which is working on a business-oriented version of its previously launched Google Glass. Startup Meta is another company that has developed an AR headset, for use in education and medicine. Continue reading Apple Planning AR Headset by 2020 and New ARKit by 2018

A compelling panel on audio technology during ETC’s Virtual Reality Summit at NAB emphasized audio’s importance to effective VR storytelling. Moderator Jacqueline Bosnjak, Q Department chief executive/partner, recalls how, when she saw “Catatonic,” a VR experience from Vrse, she immediately knew she had to work in virtual reality. She asked panelists about their approach to VR projects. “The thing we’re all exploring is bringing depth to the timeline,” said Felix & Paul Studios director of sound technology Jean-Pascal Beaudoin. Continue reading ETC’s Virtual Reality Summit Stresses Importance of Audio

Technicolor and Vubiquity inked a deal to debut an HDR video delivery service to distributors later this year, enabling a large-scale rollout to consumers at a “premium rate.” Vubiquity provides the technology for video distribution to linear channels and on-demand streaming. Technicolor offers its HDR Intelligent Tone Management system, which “upscales” video mastered for existing standards into HDR video, and its HDR distribution technology that lets a single video signal work for HDR TVs and older models. Continue reading Technicolor, Vubiquity Partner on HDR Video Upscaling System

Dolby Labs is bringing its Atmos surround sound tech to the living room through Blu-ray and streaming services. Dolby Atmos, the cinema sound system introduced in 2012, will be available via Blu-ray without the need for players to upgrade hardware. Partners will offer receivers, speakers and other devices to help deliver the Atmos experience to the home, while existing BD players that conform to the Blu-ray spec will support Atmos content on a Blu-ray Disc, according to the company. Continue reading Dolby Atmos Surround Sound Tech Coming to Home Theaters