Twitter Launches Marketer-Defined Advertising for Periscope

YouTube has been getting pushback from marketers for placing their ads next to offensive videos. Twitter, which will begin a trial of advertising on Periscope, isn’t making the same mistake. In fact, the company is letting advertisers have complete control over where their message appears. With Periscope’s live feed, which has covered crimes and other violence, that’s a difficult promise to keep. But Twitter vice president Matt Derella assures advertisers they will be able to control and scale their ads. Continue reading Twitter Launches Marketer-Defined Advertising for Periscope

Congress Makes a Move to Change New Internet Privacy Rules

The Republican-controlled Senate voted yesterday to reverse FCC privacy protections created under the Obama administration and former FCC chair Tom Wheeler that would have forbidden Internet service providers from using customer data without permission for use in targeted ads. “The measure passed in a 50-to-48 vote largely along party lines,” reports The New York Times. “The House is expected to mirror the Senate’s action next week, followed by a quick signature from President Trump.” The decision means service providers would not require permission to track and share the browsing and app activities of its customers. Continue reading Congress Makes a Move to Change New Internet Privacy Rules

FCC: Pai Halts Privacy Rules, Foreshadowing Broader Repeal

After a 2-to-1 vote, the FCC put a halt to a portion of the privacy rules passed in October. New FCC chair Ajit Pai said those rules required high-speed Internet providers, such as AT&T and Comcast, to secure their customers’ data against hacking and other unauthorized uses. This stay of new government rules may be a foreshadowing of a broader repeal of privacy protections, believe some experts. In line with that, Pai also stated that the Federal Trade Commission, not the FCC, should “oversee broadband and Internet industries.” Continue reading FCC: Pai Halts Privacy Rules, Foreshadowing Broader Repeal

HPA Tech Retreat: Washington Update Examines IP, FCC, FAA

At the HPA Tech Retreat, Thompson Coburn attorney Jim Burger delivered his annual Washington Update, opening with a clip of President Trump suggesting that his government is operating like a well-oiled machine. “I have nothing to say,” said Burger in response, reporting that Marco Rubio told him, “every day something is new in the Senate.” Burger’s update focused on intellectual property issues, including litigation, as well as actions of the FCC regarding net neutrality and set-top boxes, and the FAA regarding drones. Continue reading HPA Tech Retreat: Washington Update Examines IP, FCC, FAA

BuzzFeed News Tries to Expose Readers to Outside Viewpoints

BuzzFeed has introduced a new feature that is intended to help readers understand ideas that differ from the views held in their network of friends. The “Outside Your Bubble” feature will appear at the bottom of BuzzFeed News articles and a staff member will curate content for the feature from social media platforms and other sources. Because of the algorithms behind social media and search results, many people are living in “filter bubbles,” where they are only exposed to ideas that are similar to their own. Continue reading BuzzFeed News Tries to Expose Readers to Outside Viewpoints

SoftBank Reportedly Ready to Sell Sprint to Deutsche Telekom

When the U.S. spectrum auction ends in April, Japan’s SoftBank Group plans to approach Deutsche Telekom’s T-Mobile US about taking over Sprint, for a merger of the two wireless carriers. Until then, SoftBank is restricted by FCC anti-collusion rules preventing discussions between competitors. SoftBank ran into U.S. antitrust regulations two-and-a-half years ago when it was forced to stop negotiations to acquire T-Mobile for Sprint, a deal that would have put SoftBank in control with Deutsche Telekom a minority shareholder. Continue reading SoftBank Reportedly Ready to Sell Sprint to Deutsche Telekom

Twitter Reveals Plans to Attract More Users, Draw Ad Revenue

President Donald Trump’s frequent use of Twitter has increased that platform’s visibility. That is potentially drawing in new “passive, non-tweeting” users, which may, in turn, result in more much-needed advertising revenue. But even as usage increases, the company still struggles to burnish its financial profile. To improve its fortunes, Twitter says it plans to tweak its advertising strategies, focus more on video and expand its data licensing business, by which companies pay to mine billions of daily tweets. Continue reading Twitter Reveals Plans to Attract More Users, Draw Ad Revenue

New FCC Chairman Calls for Expansion of High-Speed Internet

FCC chair Ajit Pai recommends Congress include expanded broadband Internet service in upcoming infrastructure legislation. “The one consistent message I hear is that there is a thirst for better, faster, cheaper Internet access… I think members of Congress get that as well,” he said. Pai’s broadband deployment agenda “is aimed at encouraging telecommunications firms to make high-speed Internet service more widely available in hard-to-serve areas,” reports The Wall Street Journal. “President Donald Trump has indicated he wants an infrastructure initiative worth as much as $1 trillion to improve the nation’s roads, bridges and other physical assets, which would require legislation and, potentially, a way to pay for it.” Continue reading New FCC Chairman Calls for Expansion of High-Speed Internet

Apple Notes iPhone Sales Increase, Looks to Expand Services

After three consecutive quarters of falling revenue, Apple is now experiencing strong demand for its iPhone 7, with a record number of iPhone shipments for the quarter ending December 2016. Despite that good news, the iPhone 7 failed to deliver the double-digit increase in sales that previous new iPhone models typically did in the first quarter after their debut. The iPhones, accounting for two-thirds of the company’s sales, pushed revenue up 3 percent to a record $78.4 billion. Apple’s service business is also booming. Continue reading Apple Notes iPhone Sales Increase, Looks to Expand Services

Social Campaign to Delete the Uber App Works in Lyft’s Favor

A viral campaign over the weekend to #DeleteUber took place in response to Uber’s actions or perceived actions surrounding President Trump’s immigration ban. Although Uber vowed to compensate drivers stranded overseas and set up a $3 million legal fund for those drivers, users weren’t appeased and the Internet was abuzz with thousands of photos of people deleting the Uber app from their phones. As a result, on January 29 Lyft had more downloads than Uber on iOS for the first time ever, according to App Annie. Continue reading Social Campaign to Delete the Uber App Works in Lyft’s Favor

Chinese Company Looks to Buy U.S. Money-Transfer Provider

Ant Financial Services Group, China’s largest online-payments company, has announced an $880 million deal to acquire Dallas-based money-transfer provider MoneyGram International. Ant Financial split off from Alibaba Group Holding Ltd. in 2011 and is controlled by Alibaba founder Jack Ma. “With the deal, Ant Financial would gain a large footprint and a brand name in the U.S. and expand its global money-transfer business, ultimately bringing it into closer competition with PayPal” and others, reports The Wall Street Journal. However, the deal could be scrutinized by the new presidential administration as global competition is being called into question, despite Donald Trump’s recent discussions with Ma to help create jobs. Continue reading Chinese Company Looks to Buy U.S. Money-Transfer Provider

Twitter Partners with DCP to Live-Stream More Awards Shows

Twitter will again partner with Dick Clark Productions to live-stream three major awards shows: the 52nd Academy of Country Music Awards on April 2, the Billboard Music Awards on May 21, and the American Music Awards in November. Later in the year, Twitter also plans to live-stream the 7th annual Streamy Awards. The social media platform first teamed up with Dick Clark Productions for the Golden Globe Awards red-carpet pre-show on January 8, which drew in 2.7 million viewers and was deemed a success by the two companies. Continue reading Twitter Partners with DCP to Live-Stream More Awards Shows

Trump Promotes Net Neutrality Opponent Ajit Pai to FCC Chair

President Trump has named Ajit Pai as chairman of the Federal Communications Commission. He will replace Tom Wheeler, who stepped down on Friday. Pai, appointed as an FCC commissioner in 2012 by President Obama, has opposed many of the Commission’s recent initiatives, such as regulating cable mergers, introducing consumer privacy protection, and establishing net neutrality. In a December letter to the leaders of CTIA, NTCA, WISPA, the American Cable Association and Competitive Carriers Association, Pai and fellow commissioner Michael O’Rielly wrote of net neutrality’s “disproportionate impact … on smaller sized broadband providers,” promising to “revisit … the Title II Net Neutrality proceeding … as soon as possible.” Continue reading Trump Promotes Net Neutrality Opponent Ajit Pai to FCC Chair

Netflix Push For Global Expansion Pays Off in Subscriptions

On the heels of its aggressive Q4 move into international regions, Netflix saw an uptick in subscribers totaling 5.12 million abroad and 1.93 million domestically. The numbers beat Wall Street’s expectations and account for Netflix’s biggest quarterly subscription growth in its history. The company is now operating in almost every country and every territory globally. To pump up content, in the coming year, Netflix plans to invest $6 billion in original programming, up from $5 billion last year. Continue reading Netflix Push For Global Expansion Pays Off in Subscriptions

CTA and GfK Report Examines Tech Trends by Global Region

2016 was the year of the unexpected, says CTA senior director of market research Steve Koenig, referencing Brexit and the election of Donald Trump as U.S. President among other global events. In a presentation on the results of a report conducted by the Consumer Technology Association and GfK on Global Consumer Technology Spending Forecasts, Koenig also broke down trends according to regions, looking at North America, Latin America, Western Europe, Central and Eastern Europe, developed Asia, emerging Asia and Middle East/Africa. Continue reading CTA and GfK Report Examines Tech Trends by Global Region