By
Paula ParisiAugust 15, 2024
Popular video platform Max and food delivery service DoorDash are the latest promotional pairing as streamers vie for new subscribers in an increasingly crowded field. Warner Bros. Discovery has teamed with DoorDash to offer DashPass Annual Plan customers a Max with Ads subscription at no additional cost. It is DoorDash’s first available DashPass member benefit that extends beyond the DoorDash platform. The DashPass Annual Plan membership costs $96 per year, while the Max with Ads tier runs $9.99 per month or $99.99 annually. The new promotion starts this week. Continue reading DoorDash Teams with WBD for a DashPass and Max Bundle
By
Paula ParisiJune 28, 2024
Figma is rolling out its third redesigned user interface, UI3, aimed at making the company even more competitive with Adobe. New are native AI features that accelerate workflows, letting teams build high-quality software. Available in limited beta, Figma AI adds the ability to generate design drafts with a single prompt, enabling rapid experimentation and prototyping. The move advances Figma’s goal of moving beyond design tool to a full-blown product development platform, while making the service intuitive and friendly enough for novices while maintaining the full features demanded by Sigma’s professional users. Continue reading Figma Redesigns Its User Interface and Adds New AI Features
By
ETCentric StaffMarch 14, 2024
Months-old startup Cognition AI has emerged from stealth mode with Devin, a generative platform it is calling “the world’s first fully autonomous AI software engineer.” Although Cognition has yet to make Devin widely available, much less allow independent testing, if its claims are true it would mark a turning point in the AI coding space, moving it from a field of AI assistants to a full-fledged AI engineer. Based on natural language instruction, Devin could potentially take a project from concept to execution rather than simply suggesting code snippets or offering barebones frameworks. Continue reading Startup Cognition Launches AI Software Coding Engine Devin
By
Paula ParisiJuly 13, 2023
Video streaming tech company Roku has partnered with e-commerce platform Shopify to offer television viewers the ability to purchase products using their TV remotes. When a Roku Action Ad appears featuring a Shopify merchant, viewers can press OK on their Roku remote to get more information about the product and click to purchase directly from their TV. Consumers will be able to check out using Roku Pay. Roku explains Action Ads as “advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase.” Continue reading Roku Lets Customers Make Shopify Purchases with Remote
By
Paula ParisiMay 4, 2023
Roku introduced new ad products this week at the IAB NewFronts, touting opportunities to advertise on Roku’s home screen and within original content. That also includes its screensaver — dubbed Roku City — which McDonald’s is taking over for a summer promo. Roku also said it will be using contextual AI to automatically insert ads at appropriate moments in Roku Channel programming. In a twist on programmatic, Roku will train artificial intelligence on its advertisers’ marketing campaigns and messaging goals then have it scour the library for “iconic plot moments” that offer a good fit, inserting ads in real time. Continue reading Roku Rolls Out New Ad Products and Contextual AI Insertions
By
Paula ParisiApril 28, 2023
Roku managed a 1 percent increase in Q1 revenue on sales of $741 million. While sales in is platform segment were down 1 percent, to $635 million, the company had a positive performance on the streaming side, with 1.6 million active accounts added to take it past 70 million. Streaming service distribution, including FAST channels, is part of Roku’s platform services, along with ad sales, media and entertainment promotions and Roku Pay. In Q1, the Roku operating system was again the top-selling smart TV OS, with a record-high 43 percent of TV unit share in the United States. Continue reading Roku Adds 1.6M Streaming Accounts but Revenue Sluggish
By
Paula ParisiMarch 15, 2023
A California appeals court upheld most of Proposition 22, the 2020 ballot measure impacting gig workers. The decision — a victory for Uber and Lyft, among the companies spending upward of $200 million to support the measure — overturned a 2021 California Superior Court decision that found the proposition “unenforceable.” The Service Employees International Union, party to the lawsuit challenging Prop 22, is expected to appeal to the California Supreme Court, which may hear or reject the case at its discretion. Either way, that result can then be appealed to the U.S. Supreme Court. Continue reading California Upholds Most of Prop 22 in Win for Gig Companies
By
Paula ParisiJune 6, 2022
Seattle’s City Council has unanimously passed the “Pay Up” bill, designed to improve working conditions and compensation for on-demand gig workers, increasing wages and mileage reimbursement for the region’s app-based labor pool. Beginning in 2023, apps including DoorDash, Grubhub and Uber Eats will be required to pay delivery drivers per-minute and per-mile rates, with the clock ticking the minute the drivers accept an order. Pay Up is the first step in Seattle’s ongoing effort to protect app-based workers, which one councilmember called “one of the fastest growing sectors in our economy.” Continue reading Seattle ‘Pay Up’ Legislation Created to Support Gig Workers
By
Paula ParisiMay 18, 2022
Marriott International has teamed with Yahoo to launch what is being called the hospitality industry’s first media platform. The Marriott Media Network aims to help advertisers reach consumers by placing ads on hotel websites with plans to eventually harness the power of TV sets in hotel rooms. Using what is considered “first party data” — interaction derived from consumer interaction with brands (in this case, the hotel chain’s guest data) — the Marriott Media Network is designed to fill a void left by privacy changes at companies like Apple and Google that will block third-party cookies and ad tracking. Continue reading Marriott Teams with Yahoo on First Hospitality Media Network
By
Paula ParisiApril 6, 2022
Remote, a platform that enables companies to hire and compensate distributed employees, has secured $300 million in a new funding round, raising its valuation to $3 billion and making it one of the biggest HR players in the new world order of distributed workforces. Leading the Series C round is SoftBank Vision Fund 2. The company said funding will be used to build new tools and expand the San Francisco-based company’s geographic reach. Work from remote locations has been becoming more prevalent as a result of the COVID-19 pandemic, priming the market for Remote’s expansion. Continue reading Global Distance Workforce Firm Remote Raises $300 Million
By
Paula ParisiDecember 13, 2021
The European Commission took steps last week to require ride-hailing firms and others to classify drivers and couriers as employees, which would entitle them to minimum wage and other legal protections. Should they go into effect, the proposed rules would impact some 4.1 million people, and would make the European Union among the strictest in the world when it comes to protecting so-called gig workers. Uber and others that depend on low labor costs and limited liability are expected to fight the proposal, which must proceed through several legislative steps before being codified as law. Continue reading European Commission Advances New Rules for Big Gig Firms
By
Paula ParisiSeptember 7, 2021
TikTok is pushing out its Creator Marketplace API, which allows partner firms to optimize campaigns using first-party data and platform integration. The Creator Marketplace aggregates TikTok’s influencers, sharing basic stats that helps them connect with brands that can then mount, manage, measure and track campaigns within the app. The new API takes this to a new level with features including demographic filtering and real-time campaign tracking. Formally debuted in June 2020, Creator Marketplace aggregates TikTok influencers with at least 10,000 followers and 100,000 video views in the last 30 days. Continue reading TikTok Creator Marketplace Connects Brands and Influencers
By
Debra KaufmanJune 3, 2021
After being deluged by 75,000+ individual arbitration demands filed by plaintiff’s attorneys on behalf of Echo users, Amazon changed its terms of service to allow customers to file lawsuits. It now faces at least three potential class action suits, one of them brought May 18 that alleges that its Alexa-enabled Echo devices record people without their permission. Arbitration requirements are often inserted in many consumer contracts and the U.S. Supreme Court has repeatedly upheld and underlined the right to mandate arbitration. Continue reading Amazon Quietly Changes Terms of Service to Allow Lawsuits
By
Debra KaufmanMay 7, 2021
On May 6, the Biden administration rescinded the “Independent Contractor Rule,” created during the Trump administration, that made it easier to classify gig workers as independent contractors. The Department of Labor stated that withdrawing the rule would “maintain workers’ rights to the minimum wage and overtime compensation protections of the Fair Labor Standards Act.” Labor Secretary Marty Walsh added that the move will “stop the erosion of worker protections that would have occurred had the rule gone into effect.” Continue reading Labor Department Reverses Trump-Era Rule for Gig Workers
By
Debra KaufmanDecember 16, 2020
In Silicon Valley, some tech companies, investors and venture capital firms are relocating to cities with lower costs and less traffic. Oracle is pulling up stakes in Redwood City, California and heading to Austin, Texas, saying it plans to implement remote-work policies. Hewlett Packard Enterprise is moving its headquarters to Houston, Texas, where Elon Musk, long a Los Angeleno, has also moved. Although the reasons for leaving vary, many relocations seem to have been triggered by rising costs and the COVID-19 pandemic. Continue reading Pandemic, Rising Costs Ignite Tech Exodus From Silicon Valley