ByteDance has debuted a text-to-video mobile app in its native China that is available on the company’s TikTok equivalent there, Douyin. Called Jimeng AI, there is speculation that it will be coming to North America and Europe soon via TikTok or ByteDance’s CapCut editing tool, possibly beating competing U.S. technologies like OpenAI’s Sora to market. Jimeng (translation: “dream”) uses text prompts to generate short videos. For now, its responsiveness is limited to prompts written in Chinese. In addition to entertainment, the app is described as applicable to education, marketing and other purposes. Continue reading ByteDance Intros Jimeng AI Text-to-Video Generator in China

China’s Kuaishou Technology has a video generator called Kling AI in public beta that is getting great word-of-mouth, with comments from “incredibly realistic” to “Sora killer,” a reference to OpenAI’s still in closed beta video generator. Kuaishou claims that using only text prompts, Kling can generate “AI videos that closely mimic the real world’s complex motion patterns and physical characteristics,” in sequences as long as two minutes at 30 fps and 1080p, while supporting various aspect ratios. Kuaishou is China’s second most popular short-form video app, after ByteDance’s Douyin, the Chinese version of TikTok. Continue reading ByteDance Rival Kuaishou Creates Kling AI Video Generator

In its continuing effort to expand in-app shopping activity, TikTok is testing an option to allow users to automatically identify products in their uploads — a march toward making all objects shoppable. The test lets select users toggle to “Identify Similar Objects” within a video. When activated, the AI-powered ISO highlights matching products that can be purchased in-app. TikTok has been exploring the feature for deployment in the United States this past year. TikTok parent ByteDance has for some time been using the in-stream shopping feature in the platform’s Chinese sister platform, Douyin. Continue reading TikTok Tests Feature Designed to Streamline In-App Shopping

TikTok had a high-profile at New York Fashion Week, courting the marketing departments of companies including Gucci, Madewell and H&M at a splashy event at the East Village restaurant Cathédrale, decorated with mannequins bedecked in TikTok-inspired togs and a video wall featuring the “little luxuries” touted by TikTok users. While TikTok has succeeded in making itself a mandatory advertising outlet for many brands, the Fashion Week outreach was part of the platform’s effort to transition to a sales platform in its own right as after a year of testing it finally rolls out TikTok Shop for all U.S. users. Continue reading TikTok Shop Rolls Out to U.S. Users Following Year of Testing

Shein is aiming to take on e-commerce powerhouse Amazon. The Singapore-based fast-fashion phenomenon is branching out from its own branded apparel to become a marketplace where third parties can merchandise their wares — everything from designer clothing to small appliances and maternity products. The 11-year-old company recently launched its expanded marketplace in Brazil, Mexico and the U.S., and has Europe in its sights. The U.S. is a huge market for the company, accounting for an estimated $8 billion in 2022 sales, or about a quarter of its business, largely due to teenage appetite for its $5 skirts and $10 jeans. Continue reading Shein Reaches Beyond Fashion & Beauty to Take on Amazon

TikTok is testing an in-app shopping feature in the UK called Trendy Beat. The products offered for sale are primarily things that have appeared in trending videos, like tools to remove pet hair from clothing or ear wax extractors. The items are shipped from China by Seitu, a Singapore-based subsidiary of TikTok parent ByteDance, according to recent reports. Trendy Beat offers a range of items manufactured and promoted by TikTok for which ByteDance keeps all proceeds. Its preexisting e-commerce pipeline, TikTok Shop, allows third-party vendors to sell merchandise in exchange for a commission to ByteDance. Continue reading Trendy Beat: TikTok Testing White Label In-App Online Store

TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Continue reading TikTok Is Aiming for $20 Billion in Global E-Commerce Sales

A former TikTok employee has stepped forward to inform congressional investigators that the company’s proposal for protecting U.S. user data is “deeply flawed,” potentially leaving data for more than 100 million American citizens exposed to parsing by China-based entities, including parent company ByteDance and Chinese Communist Party (CCP) rulers. The allegations come at a sensitive time in negotiations with the Committee on Foreign Investment in the United States (CFIUS) to keep TikTok operating in the U.S. over the objection of a bipartisan contingent of lawmakers, who are calling for a ban. Continue reading Former TikTok Worker Tells Congress Project Texas ‘Flawed’

Although TikTok’s U.S. shopping rollout has gone slower than planned, the company continues to add features, with invited brands fielding an in-app checkout test. Clothing firms PacSun, Revolve and Willow Boutique as well as beauty line KimChi Chic are reportedly participating in the test for TikTok Shop. The brands have a small shopping bag icon on their profiles, which users can click to explore products through images, video and text. The TikTok cart can accept items from different stores, providing a centralized shopping experience. The move comes as Gen Z increasingly uses TikTok as a search engine. Continue reading More Brands Are Participating in In-App Test for TikTok Shop

Instagram will cease allowing product tags for live-stream shopping in the U.S. as of March 16, a functionality that has been available to creators and businesses since 2020. Although live-stream shopping is popular and profitable in Asian markets, it has been slow to take hold in the U.S. and Europe. Instagram says users will still be able to set up shops and leverage shopping opportunities across their feeds, stories and Reels, just not in live broadcasts. The company will “continue to invest in shopping experiences,” focusing on those “that provide the most value to our users.” Continue reading Instagram Will End Live-Stream Shopping and Focus on Ads

The U.S. House and Senate have introduced companion bills to ban TikTok and other apps that censor news, pose threats to the personal data of U.S. citizens and entities or engage in other surreptitious behaviors. The Senate bill, advanced by Marco Rubio (R-Florida) is called the ANTI-SOCIAL CCP Act, an acronym for Averting the National Threat of Internet Surveillance, Oppressive Censorship and Influence, and Algorithmic Learning by the Chinese Communist Party. The related House bill has bipartisan support from Representatives Mike Gallagher (R-Wisconsin) and Raja Krishnamoorthi (D-Illinois). Continue reading Congress Intros Bills to Ban TikTok Due to Security Concerns

Google is stepping up in-app shopping, adding it to YouTube Shorts. “Doom scrolling is about to become doom shopping,” heralds the official blog of Nasdaq, where Google parent Alphabet trades. Now those parsing the YouTube feed of videos 60-seconds or less will have the option to purchase items instantly rather than through redirection to a third-party site. The move comes as Google and others saw digital ad revenue contract this year as a result of economic headwinds and increased competition — notably from TikTok, which is tracking to double its advertising income in 2022. Continue reading YouTube Shorts Testing In-App Shopping, Affiliate Marketing

TikTok is closing in on its downward revised 2022 ad revenue target of $10 billion, according to research firm Insider Intelligence. The ByteDance company had initially projected $12 billion but adjusted the forecast due to a digital advertising downturn that’s affected everyone from Alphabet to Meta Platforms. Despite the hedge, TikTok’s ad haul this year will nearly double that of 2021, and is expected to surpass the performance of Twitter and Snap. However, it still trails advertising on Meta’s Facebook and Instagram, which generated more than $84 billion in the first nine months of 2022 (essentially flat). Continue reading After Doubling Ad Revenue, TikTok Turns to In-App Shopping

TikTok is debuting new editing tools and one of them, Photo Mode, is drawing comparisons to Meta’s popular Instagram app. “For when you’d prefer to express yourself in formats other than video, we released Photo Mode, a new carousel format available on mobile for photo content that’s ideal for sharing high quality images on TikTok,” the company writes. The launch occurs just as Instagram has begun shifting its emphasis to video, to the consternation of many users, disapproval TikTok may have noticed as it seeks to pick up market share. Continue reading TikTok’s New Toolkit Adds Photo Carousel, Allows More Text

TikTok is said to be partnering with Los Angeles-based TalkShopLive to handle its live shopping initiative in North America after an in-house UK effort produced lackluster results. Due to hit the U.S. in time for the holiday season, TikTok Shop will be built on technology and support from TalkShopLive as it positions live-stream shopping hosted by influencers, brands and retailers selling products on the short-form video platform. Launched last year, TikTok Shop UK was the ByteDance company’s first such effort outside of Asia, where it is available in countries including Vietnam, Singapore and the Philippines. Continue reading TikTok May Team Up with TalkShopLive for a Holiday Launch