The Entertainment Technology Center (ETC@USC) VFX Working Group has published a specification for best practices naming image sequences such as plates and comps. File naming is an essential tool for organizing the multitude of frames that are inputs and outputs from the VFX process. Prior to the publication of this specification, each organization had its own naming scheme, requiring custom processes for each partner, which often resulted in confusion and miscommunication. ETC’s specification, which aims to standardize the process for media production, is available online for anyone to use. Continue reading ETC Publishes Specification for Naming VFX Image Sequences

Warner Bros. vice president of technology Michael Zink described the results of a test, conducted with several partners, to resolve questions about the impact of higher resolution displays with larger screen sizes on the user experience. The test did so by assessing the perceptibility of 4K vs. 8K on a consumer 8K TV displays at a typical viewing distance for various types of content. Partners included the ASC, with content from Pixar and Amazon Prime, and LG for its 88-inch 8K OLED TV display. Continue reading HPA Tech Retreat: Perceptual Difference Between 4K and 8K

At The Reel Thing, an annual conference at the Academy’s Linwood Dunn Theater in Hollywood on “current thinking and most advanced practical examples of progress in the field of preservation, restoration and media conservation,” Prime Focus Technologies executive director of cloud media services Anthony Matt and HBO director of remastering and alternate versions Laurel Warbrick described the results of their testing of 10K scans vs. 4K scans of 35mm film. Fittingly, they titled their presentation “The Burden of 10K Dreams.” Continue reading The Reel Thing: Prime Focus and HBO Test 10K Scans of Film

At AMIA’s The Reel Thing conference in Hollywood, HBO director of archives and asset management Randal Luckow and Digital Preservation Laboratories president Steve Kochak discussed cataloging unstructured metadata for preservation in distributed databases using the open standard Archive eXchange Format (AXF). Migrating physical elements often leaves out information important for the future, and metadata generated in the course of the project isn’t always documented, leading to problems linking the metadata to digital audio-video.

Continue reading Archivists Promote AXF as Standard to End Metadata Issues

Amazon Studios’ production “Mozart in the Jungle” is shot in 4K UHD and released in both standard dynamic range (SDR) and high dynamic range (HDR) versions. At an HPA Tech Retreat panel, “Mozart in the Jungle” associate producer Mike Weiss and Technicolor vice president Mark Smirnoff talked about the “snowflake” production of this Golden Globe-winning OTT series. “There are so many more deliverables and things that can catch you off guard, it really is a snowstorm,” said Weiss. Continue reading HPA Tech Retreat: Producing ‘Mozart in the Jungle’ in HDR/4K

Santa Clara, CA-based Assimilate has launched a free media player for visual effects artists, cinematographers and prosumers that supports Raw footage from digital cinematography and DSLR cameras. The new Scratch Play also supports formats such as OpenEXR and ProRes, providing digital imaging professionals and DSLR enthusiasts with the ability to review shots, pull stills, export CDLs or LUTs, and review animation at full resolution. Continue reading Scratch Play: Assimilate Launches Universal Media Player