Last year Apple set aside $1 billion for Hollywood entertainment. But as the tech company pushes into entertainment, it faces issues related to its brand. Its first scripted drama, “Vital Signs,” a semi-biographical story about Dr. Dre, is a key example. After seeing its guns, cocaine and adult themes, Apple chief executive Tim Cook reportedly told Apple Music executive Jimmy Iovine that the content went too far, say sources, and nixed the series. Cook wants entertainment, but not the kind that could tarnish Apple’s brand. Continue reading Apple’s Hollywood Strategy Focuses on Family-Friendly Fare

Since Jimmy Iovine came to Apple in 2014 to revivify Apple Music, the company spent $3 billion to buy Iovine and Dr. Dre’s streaming and headphones company, and doubled its subscriber base from 10 million to 20 million users by 2016. Each user pays a base fee of $10/month. The leap upward is impressive, but the total number of subscribers is still much less than the subscriber bases at Spotify, YouTube and Pandora, all of which offer free, ad-supported versions of their streaming services. Continue reading How Apple Music Differentiates Itself in a Competitive Market

Apple plans to focus on a new business in original TV shows and movies, say sources. The content would be available to subscribers of Apple Music, the company’s $10/month streaming music service, which continues to be an underdog to Spotify. In the wake of slowing iPhone and iPad sales, Apple has been casting about for a new source of revenue; recently, it has been in discussions with Hollywood producers to buy the rights to scripted TV programs and is trying to hire studio/network marketers to promote the content. Continue reading Apple Makes an Original Content Play to Beef Up Apple Music

The NPD Group reports that Bluetooth headphones represented 54 percent of sales for the first half of 2016, marking the first time that Bluetooth headphones have surpassed sales of wired headphones in the U.S. “Bluetooth headphones saw a 42 percent year-over-year increase in dollar sales for the six-month period, while the overall headphones category saw a 7 percent increase,” notes Twice. The average sales price dropped 5 percent from the same period last year. The top brands for the period included Beats, LG, Bose, Jaybird and Skullcandy. Continue reading Jump in Bluetooth Headphone Sales, Beat Wired for First Time

Apple is in “exploratory talks” to purchase Jay Z’s streaming music service Tidal, according to insiders. Apple is said to be interested in augmenting its Apple Music service with top artists associated with Tidal including Madonna and Kanye West. Tidal landed a number of high profile exclusive releases this year from West, Rihanna and Beyoncé. It is also the only streaming service to feature the catalog of the late pop star Prince. Tidal says it presently has 4.2 million subscribers who pay $20 per month for the high-fidelity version of the service or $10 per month for the standard-quality version. Continue reading Apple in Early Talks to Acquire Tidal Streaming Music Service

In Q4 2015, Twitter’s monthly active users declined by about 2 million, to 305 million worldwide, an indication of the social media company’s malaise that has dampened Wall Street enthusiasm. But Twitter just completed new research, using analytics firm Crimson Hexagon, resulting in data it hopes may turn around investors’ lukewarm perceptions. Analyzing tweets for 33 movies released in 2015, from trailer release to post-premiere, Crimson Hexagon came up with results that put a more positive spin on Twitter use. Continue reading Tweets and Seats: Twitter Studies Link to Box Office Success

Funded by Apple, Beats co-founder/rap star Dr. Dre is starring in and executive producing a six-episode series, “Vital Signs.” Although it isn’t known whether any Apple platform — including Apple TV and the iTunes store — or traditional TV distributor will be involved, it is likely that Apple Music will distribute the series. Sources who have seen show descriptions report that Sam Rockwell (“Poltergeist,” “Seven Psychopaths”) and Mo McCrae (“Murder in the First,” “Sons of Anarchy”) are among the additional cast. Continue reading Dr. Dre Stars In, Exec Produces Apple’s First Scripted Series

Apple acquired Beats Electronics for $3 billion in May 2014. While it was expected that the Beats Music streaming service would be folded into iTunes Radio to take on Spotify and similar offerings, Apple Music was launched more than a year later. Now, Apple has announced that it plans to officially shutter Beats Music on November 30. A statement on the Beats Music site encourages subscribers to check out Apple’s new service: “Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.” Continue reading Beats Music to Close Now That Apple Music is Live on Android

Apple is expected to launch its Beats Music streaming service at next month’s developers conference, but the tech giant has not been able to finalize deals with several of the major music labels yet. Originally, Apple tried to negotiate favorable deals with music labels that would allow the company to sell Beats Music for $2 to $5 less per month than the industry standard $10. Meanwhile, Jay Z’s new streaming service, Tidal, claims its deals give artists four times the royalty rate of Spotify. Continue reading Apple Needs to Secure Key Music Deals Before Beats Launch

Media mogul and entertainer Jay-Z is in closing negotiations to acquire Swedish company Aspiro AB, which owns music streaming services WiMP Music and Tidal. The deal, reportedly valued at $56 million, is being handled by Jay-Z’s S. Carter Enterprises. Tidal is the American and U.K. version of WiMP Music, a streaming service that offers CD-quality music files. Once the deal closes, Jay-Z may join the ranks of Dr. Dre who sold his Beats Music streaming service to Apple last year.  Continue reading Jay-Z in Negotiations to Acquire Tidal and WiMP Music Services

There has been a great deal of speculation in recent months regarding Beats Music, the new streaming service from the makers of Beats by Dr. Dre headphones, that intends to take on Spotify and others. Most reports had indicated the launch date was being pushed beyond 2013, but little was known about the service or its status. Now it looks like the target launch is January. Newspaper ads are appearing that simply read “coming soon” and a blitz of TV ads are expected. Continue reading Beats Music: New Streaming Service Set for January Launch

New details have emerged on the Pono music player, musician Neil Young’s music device that intends to play music closest to its original recording quality. The device is expected to be available later this year, and will play all music formats. To play the maximum quality, music must be played on the device itself that will be offered from an online music store. Thousands of albums have been processed to offer the highest quality for Pono. Continue reading Pono Music Player Takes on Problems of Compressed Audio

Apple CEO Tim Cook met with Beats Electronics CEO Jimmy Iovine during a recent visit to Los Angeles, according to three people familiar with the matter. The execs met to discuss the business model and rollout plans of Beats’ Project Daisy, a subscription music service announced in January with little detail. The sources suggest Apple may be interested in a potential partnership. Continue reading Will Apple Team with Beats for Streaming Music Service?