Square Enix to Explore New Content Possibilities with AI, XR

Japanese triple-A game publisher Square Enix rang in the New Year with an open letter from President Takashi Kiryu emphasizing that the 20-year-old firm intends to reinforce its core business of content development and game publishing while aggressively exploring new areas like artificial intelligence and extended reality. In the short term, AI will be used “to enhance our development productivity and achieve greater sophistication in our marketing efforts,” Kiryu wrote in his letter, explaining that “in the longer term, we hope to leverage those technologies to create new forms of content.” Continue reading Square Enix to Explore New Content Possibilities with AI, XR