TVs have become the primary viewing platform for YouTube in the U.S., surpassing mobile and desktop by watch time. The platform, which turns 20 this year, has gone from people “filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Content creators are “becoming the startups of Hollywood,” wrote CEO Neal Mohan in his annual letter to the YouTube user base. Mohan emphasized the company’s role in the entertainment ecosystem as 2024 marked the second consecutive year that YouTube was the most-watched streaming platform in the U.S., according to Nielsen. Continue reading TV Surpasses Mobile as YouTube’s Primary Viewing Platform

YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google. Continue reading YouTube Dream Track Toolset Introduces an AI Remix Feature

Microsoft has added generative music capabilities to its Copilot chatbot by integrating a plugin from Cambridge, Massachusetts-based startup Suno AI. Microsoft calls Suno “a leader in AI music technology, pioneering the ability to generate complete songs — lyrics, instrumentals, and singing voices — from a single sentence.” Suno offers a generative tool on Discord. The Copilot plugin is specific to Microsoft, though the biggest difference is it will only generate one song per prompt as opposed to the app offered directly by Suno, which provides two. The songs are generally a minute or two in length, and come with lyric sheets. Continue reading Suno Plugin Gives Microsoft Copilot a Music Creation Feature

YouTube Music is testing the first in a series of AI-related music experiments. Dream Track for Shorts and the Music AI tools suite were built in collaboration with Google DeepMind’s Lyria music model to allow both original and emulative song creation. Dream Track lets users combine text prompts with the selection of a participating artist to create sound for a YouTube Short of up to 30 seconds featuring an AI simulation of the performer’s voice. Music AI can generate new music from scratch, change audio from one style or instrument to another or add vocal accompaniments. Continue reading YouTube AI Music Generator Mimics Stars with Their Approval