Sales of Physical Toys Impacted by Rise of Tablets and Apps

Jim Silver, editor in chief of timetoplaymag.com, estimates that more than 90 percent of the “so-called app toys that were trotted out last year sold poorly,” reports the Wall Street Journal. But toy companies are still trying to make it work, begging the question: “why have a hybrid, combining some aspect of a tablet with an actual physical toy or game, when a tablet alone will do?” Continue reading Sales of Physical Toys Impacted by Rise of Tablets and Apps