The rumors are true. Comcast announced yesterday that it would acquire DreamWorks Animation SKG in a deal valued at $3.8 billion. The move reflects a significant change in entertainment media as companies seek new ways to address the impact of evolving trends such as streaming video and cord-cutting. Since animation performs well in foreign markets and helps drive consumer product sales, DreamWorks could serve as a vital resource for NBCUniversal. The animation studio could also become a launch pad for the Universal theme parks unit, which is currently planning a new park in Beijing. Continue reading Comcast to Purchase DreamWorks Animation for $3.8 Billion

Reports have surfaced that Comcast is in talks to purchase DreamWorks Animation SKG for more than $3 billion. The unconfirmed deal would make the cable giant a major player in the family entertainment business, and possibly provide additional leverage for building out theme park and consumer product businesses. According to The Wall Street Journal, “One person with knowledge of the talks said that DreamWorks and Illumination Entertainment, Universal’s animation studio, would remain separate brands.” However, a deal could provide Universal with a greater presence in China, where DreamWorks chief exec Jeffrey Katzenberg has focused much of his attention. Continue reading Comcast is Reportedly in Early Discussions to Purchase DWA

On February 10, YouTube will release a slate of original content, including three movies and an adventure series, to convince viewers to sign up for its new $9.99/month subscription service, YouTube Red, currently only available in the U.S. The content features personalities with major YouTube followings, such as PewDiePie (Swedish gamer Felix Kjellberg), whose channel has nearly 42 million fans. YouTube global head of original content Susanne Daniels also sees the possibility for more standard premium content in the future. Continue reading YouTube Debuts Original Content on Red Subscription Channel