Netflix is reportedly negotiating for exclusive streaming rights to DreamWorks Animation films.
The deal would replace DreamWorks’ contract with HBO (which runs through 2014).
DreamWorks reportedly has permission to end its HBO contract early. If it does, it could provide content to Netflix by early 2013.
If the deal goes through, it would mark the first time a major studio has licensed content to subscription VOD at the same time (as opposed to after) its pay TV window.
In related news (see LA Times link), Netflix will not be including Facebook integration anytime soon in the U.S. (although it will be integrated in Canada and Latin America). This is based on the 1988 Video Privacy Protection Act that requires peoples’ video rental information be kept private. Netflix feels that the law is ambiguous as it relates to Netflix/Facebook, but they’re not taking any chances.
Dreamworks CEO Jeffrey Katzenberg discussed the current status of 3D entertainment at Fortune’s Brainstorm Tech Conference in Aspen, Colorado on Tuesday.
Katzenberg placed blame on the entertainment industry and lack of content quality for slow consumer adoption of 3D.
He explained that Hollywood executives have been short-sighted in their attempts to capitalize too aggressively on the technology without emphasizing quality. Katzenberg described the execs as driven by “that singular and unique characteristic that only exists in Hollywood, greed.”
“With time we’ll get back to success here but it’ll only come by embracing [3D] as a storytelling tool and using it to enhance the film experience,” he added.
Katzenberg’s full transcript is available from the Fortune post.
Netflix is reportedly negotiating for exclusive streaming rights to DreamWorks Animation films.