Nintendo wants to improve your quality of life. In a letter to shareholders, CEO Satoru Iwata outlined the company’s plan to establish itself as a health-oriented entertainment company. He said Ninetendo will expand beyond games in the coming decade to develop products that improve “quality of life” for people. It is unclear whether this will involve an expansion of Wii products, or if this will involve an entirely new approach. Iwata suggested the new business will be outside of video games.

Continue reading Nintendo Outlines New Move into Health-Related Entertainment

A new study from the journal of Molecular Psychiatry explores the impact of video gameplay on the brain’s gray matter, which is responsible for muscle control, memory, and language and sensory perception. Researchers from Berlin’s Max Planck Institute for Human Development and St. Hedwig-Hospital gathered adult subjects to play a game, “Mario 64” on Nintendo’s DS system, in order to analyze the potential effect of gameplay on the brain. Continue reading Study Suggests Video Game Playing May Increase Brain Size

The Nintendo 3DS has launched in Japan with plans to hit the U.S. and European markets next month. The portable device is the first of its kind to offer glasses-free 3D gaming.

Despite the sellout of pre-order stocks, gaming enthusiasts showed up in droves for the Japanese release.  However, it remains to be seen how the 3DS will compete worldwide with the new casual gaming capabilities of tablet PCs, the Apple iPhone, Android-powered smartphones, and the next generation portable from Sony (expected to launch in 10 months).

According to Reuters, Nintendo will initially run with the formula that has traditionally worked with its DS: “a dedicated portable games device with software available on cartridges that cost $30 or more.”