By
Paula ParisiAugust 11, 2022
Cincinnati-based station group E.W. Scripps is launching a $20 million marketing campaign to educate consumers about all the free programming they can access via broadcast television by simply using an over-the-air TV antenna. Scripps has launched a website that lets users input a ZIP code to return a list of free channels available in their area. For instance, in Los Angeles, there are more than 160 free broadcast channels available to antenna users. At a time when inflation is driving households to look for ways to cut costs, Scripps feels the campaign is timely. Continue reading Scripps Launches a Marketing Campaign to Promote Free TV
By
Debra KaufmanJanuary 5, 2015
CEA Director of Industry Analysis Steve Koenig described the evolution of displays and what to expect in 2015 and beyond. Bottom line: Consumers are going for bigger screens, smarter functions and more resolution. CEA studies show a growth in awareness of 4K/UHD among consumers, and that translates to an intent to purchase. Of the approximately 168 million U.S. adults who say they plan to buy a new TV in the next three years, 27 percent — 45 million consumers — intend to buy a 4K/UHD set. Continue reading 2015 CES: The State of Displays – Bigger and Smarter and 4K
By
Rob ScottJune 24, 2013
According to a new GfK study released last week, 19.3 percent of U.S. television households access their TV from free over-the-air (OTA) broadcasts. This represents 22.4 million households (59.7 million consumers) who currently get their TV exclusively via broadcast-only reception. New data from GfK’s Media and Entertainment team suggests that 60 percent cited cutting costs, while far fewer mentioned that cord-cutting was the result of increased online viewing options. Continue reading Study Shows Increase in Cord-Cutting and OTA Households