TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

As blockchain projects diversify into sales marketplaces for creative works, many find themselves dealing with copyright problems due to uncertainty as to how existing law applies to things like NFTs (non-fungible tokens) and DAOs (decentralized autonomous organizations). For instance, while purchase of an NFT confers certain rights, copyright isn’t one of them, unless the buyer applies for a standard copyright license. Spice DAO spent $3 million to purchase director Alejandro Jodorowsky’s 1970s illustrated pitch for an unfilmed version of “Dune,” only to have the “Dune” copyright holder block the ability to turn the storyboards into an animated film. Continue reading IP Protection for NFTs and Blockchain Assets Is Still Unclear

Streaming services had another strong showing with the latest Oscar nominations. Apple TV+ received six nominations, including its first in the Best Picture category for “CODA,” also groundbreaking as the first film with a majority deaf cast to contend in the top category. Apple acquired the film at last year’s Sundance Film Festival where it set a record with its $25 million bid. Apple also got noticed for Joel Coen’s “The Tragedy of Macbeth,” which earned Denzel Washington a Best Actor nod and is competing for Best Production Design and Best Cinematography. When the contenders were announced Tuesday morning, it was Netflix that tallied the largest haul, with 27 nominations, the most of any studio.  Continue reading Apple Joins Top Streaming Video Services in the Oscar Race

Yesterday we published a first pass list of products and services we’re looking forward to seeing next week at the annual Consumer Electronics Show. Today we’re continuing the list with more that should be of interest to those who work in entertainment media technology. While yesterday’s report focused on gaming, wearable devices, connected vehicles and 3D printing — today’s list takes a look at cameras and camcorders, media players, streaming media and some very large Ultra HD televisions. Continue reading CES 2014: Compelling Products Generating Early Buzz (Part 2)