As Amazon warehouse workers in Alabama prepare to vote this month on whether to unionize, the Big Tech company is getting pressure from its staff worldwide to improve working conditions. President Joe Biden and Senator Bernie Sanders have expressed support for unionizing the Alabama warehouse and workers have already cast “thousands of votes.” Meanwhile, Amazon deleted hundreds of thousands of warehouse workers’ profiles from the internal online staff directory, which has some charging the company with union busting. Continue reading Amazon Faces Pressure from Workers to Improve Conditions

GameStop shares dropped during the last quarter after skyrocketing during an earlier trading frenzy but its e-commerce sales rose 175 percent, representing more than a third of its sales in the period. The Texas-based company is pushing its transformation from brick-and-mortar to digital, naming a new operating chief, former Amazon exec Jenna Owens, and promising additional new hires. In addition to less foot traffic due to COVID-19, GameStop is also impacted by the trend towards game subscription services and free-to-play games. Continue reading GameStop’s Changes Include Its Digital Transformation Push

Amazon inked a deal to make its Prime Video service home to the National Football League’s “Thursday Night Football” by 2023. Amazon paid an “average annual fee” of about $1 billion, making it the company’s biggest such deal to date. Currently, Amazon ranks third in digital advertising, after Google and Facebook, but the exclusive NFL games will likely supercharge viewing and advertising. Recently, Amazon also signed deals to put its free ad-supported IMDb TV into more homes and ordered a spin-off of popular show “Bosch.” Continue reading New NFL Deal Is Part of Amazon’s Plans to Increase Content

Shopify, BigCommerce and Magneto are companies that offer online sales solutions for small- and medium-sized businesses that don’t want to do business via Amazon, eBay or Walmart or go it alone and try to attract buyers via advertising. With Shopify and others, the merchant can retain her branding and customer relationships while taking advantage of established cloud-based payments and fulfillment services. These companies can also list merchandise on the dominant e-commerce sites, a time-consuming effort for the smaller businesses. Continue reading Shopify Provides Small Businesses an Alternative to Amazon

Seoul-based startup Coupang is South Korea’s version of Amazon and the country’s biggest e-commerce retailer. Its IPO last week raised $4.6 billion and valued the company at about $85 billion, while its share offering price of $35 rose 41 percent to close the day at $49.25. Although Coupang plans to expand, it will soon face competition from South Korean family-owned conglomerates, called chaebol, which are building their own delivery networks. Another looming problem for Coupang are accusations of poor labor practices. Continue reading South Korean E-Commerce Powerhouse Raises $4.6B in IPO

Pinterest held a first-ever partner and advertiser summit to promote video, shopping, and making trend data actionable, all key agenda points for 2021 and beyond. In 2020, it added 100+ million monthly active users worldwide, reaching a total of 459 million, a 37 percent year-over-year increase. In Q4, revenue rose 76 percent year-over-year to $706 million, and 2020 revenue grew 48 percent to almost $1.7 billion. Video played a “meaningful” percentage of that revenue, said global head of sales Jon Kaplan. Continue reading Pinterest Focuses on Video Marketing, Trend Data, Shopping

Amazon is launching Build It, a new Kickstarter-like program that will allow consumers to vote on potential new Amazon products. The program is intended to gauge customer interest in new products. Those that get enough support within 30 days will be built and interested customers will only be charged if the product actually ships. Among the current Build It concepts are a “smart cuckoo clock” with Alexa, a smart scale that provides nutritional information on food that’s being weighed and a thermal sticky note printer. Continue reading Amazon Debuts Program for Users to Vote on New Products

YouTube in unveiling a suite of new features, including the launch of its YouTube Shorts, which will enable users to create short-form vertical videos similar to those featured on video-sharing platform TikTok. The company will also introduce an option for its pay-TV service YouTube TV that will enable subscribers to watch in 4K, stream programs to an unlimited number of devices and download content for offline viewing. YouTube also plans to expand its new e-commerce feature so viewers can buy products from creators’ channels. Continue reading YouTube to Offer a 4K Option and Shorts That Mimic TikTok

More Americans are opening small online businesses, and many of them are subscribing to Shopify for tools to build their websites, accept online payments and ship and track orders. This boom is fueling Shopify’s growth, but analysts say two factors could slow it down: fewer e-commerce businesses as the pandemic dies down and the failure of many of the nascent small businesses that are subscribers. Meanwhile, Amazon has acquired Shopify rival Selz, an Australia-based company that supports small- and medium-sized e-commerce businesses. Continue reading More First-Time Entrepreneurs Launching Online Businesses

During the Trump administration, video-sharing platform TikTok was scrutinized and charged of spying for China, which resulted in the app losing numerous major advertisers. Since Joe Biden won the presidency, however, TikTok is seeing a strong uptick in corporate sponsors, ad dollars and general interest. Mediahub Worldwide VP and director of social media Erica Patrick said the previous administration’s outcry over national security risks was “more of a stunt” and is not a concern of advertisers. Meanwhile, EU consumer groups are accusing TikTok of violating consumer laws and failing to protect children. Continue reading TikTok Rebounds in the U.S. But EU Groups File Complaints

Social commerce platform Shopify is coming to Instagram and Facebook Shops, enabling users to complete purchases via Shop Pay, which has 60 million global users. Shop Pay stores credit card and shipping information to speed online checkout, Until now, it has only been available on Shopify clients’ e-commerce stores. Shop Pay also lets users track packages or pay in installments. Facebook currently also offers PayPal, which has 377 million active accounts, including 16 million added in the most recent quarter. Continue reading Shopify Shop Pay to Roll Out on Instagram, Facebook Shops

Amazon’s robust holiday shopping quarter garnered $125.5 billion in sales and net income of $7.2 billion, the first time the company reached $100+ billion in quarterly revenue, and only days after Apple achieved the same milestone. Amazon amped up sales when it moved its two-day Prime Day shopping event from summer to October. The company’s overall 2020 sales hit $386.1 billion, a 38-percent year-over-year jump. According to analysts, e-commerce grew about 50 percent during the last year due to the coronavirus pandemic. Continue reading Amazon Exceeds $100 Billion in Quarterly Sales for First Time

At a CES 2021 panel, Insider Inc. chief marketing officer Jenifer Berman described a surge of “consumers that put their purchasing power behind brands that represent their beliefs,” such as racial equity and sustainability. She noted that, with the advent of the COVID-19 pandemic, brands shifted their messaging so as not to appear tone deaf. Nissan U.S. vice president and chief marketing officer Allyson Witherspoon reported that her company, for the first time, wasn’t trying to sell cars but instead to how to support consumers. Continue reading CES: Consumers Follow Brands That Align with Their Beliefs

The Harris Poll’s CEO John Gerzema and Mastercard’s EVP of North America marketing and communications Cheryl Guerin presented data from their recent joint market research study of COVID-19’s impact on digital commerce. They grouped their findings around four key trends: The Touchless Revolution, The Betterment Boom, The Rise of Revenge Spending and The Uncalendared Year. The presentation was followed by a 30-minute discussion with panelists Julia Hammond of MDC Partners, DyShaun Muhammad of Uber, Lou Paskalis of Bank of America and Katie Riccio Puris of TikTok. Continue reading CES: Identifying Consumer Trends Shaping the New Normal

At the opening of the all-digital CES 2021 this week, Consumer Technology Association vice president of research Steve Koenig and director of research Lesley Rohrbaugh described their predictions for innovation and technology trends to expect in the coming year, noting that the CTA provides 30 studies a year on its website. Koenig put 2021 in context as following a tough 2020 of COVID-19 and related economic downturn. “As a global community we confronted a lot of those challenges together and saw a myriad of solutions from tech innovation,” he said. Continue reading CES 2021 Opens with Predictions on Tech Trends for the Year