By
Paula ParisiJune 21, 2023
Chinese tech giant Alibaba Group is restructuring its C-suite. Chairman and CEO Daniel Zhang announced that on September 10 he will step down to be replaced by Eddie Yongming Wu as CEO and Joe Tsai as chairman. Zhang will continue to run Alibaba’s cloud computing division for now, which the company plans to spin off in an IPO. Tsai is currently Alibaba’s executive vice chairman (and owner of the NBA’s Brooklyn Nets) and Wu is chairman of Alibaba’s Taobao Tmall Commerce Group. Wu will maintain his role with the e-commerce interests along with his new duties at Alibaba, where he will also replace Zhang on the company’s board of directors. Continue reading Alibaba Announces a Major Overhaul to Its Top Management
By
Paula ParisiJune 15, 2023
Amazon has tapped artificial intelligence to summarize some of its product reviews. The feature, currently being tested, sifts through customer reviews to create lists of what purchasers like and dislike. The summaries carry the disclaimer “AI-generated from the text of customer reviews.” The move comes as Amazon is also deploying AI to weed out “fake” reviews supplied by “review brokers” who are also now able to leverage the power of AI. Amazon, which has identified phony reviews as a major problem, now uses machine learning models to detect fraudulent behavior by analyzing thousands of data points. Continue reading Amazon Uses AI to Summarize Legit Reviews and Flag Fakes
By
Paula ParisiJune 9, 2023
TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Continue reading TikTok Is Aiming for $20 Billion in Global E-Commerce Sales
By
Paula ParisiJune 5, 2023
Apple is reportedly planning at least 15 new retail stores in the Asia-Pacific market, as well as five more outlets in Europe and the Middle East, and four additional locations in North America. Initial reports indicate the expansion is expected to run through 2027 and will also include refurbishing or relocating existing stores in the U.S., Europe and Asia. Overall, the company is exploring 53 new, remodeled or relocated stores over the next four years. Revitalization of the 22-year-old retail operation arrives in the wake of Apple contending with the COVID-19 pandemic downturn and labor unrest at some of its locations. Continue reading Apple Is Planning Expansion and Updates to Retail Presence
By
Paula ParisiMay 30, 2023
After teasing new artificial intelligence capabilities for search during its I/O conference this month, Google has opened access to Search Labs, a program that lets people test new concepts prior to release. First up for U.S. users are the Search Generative Experience (SGE), Code Tips and Add to Sheets. Users who want to opt-in to these experiments can do so by tapping the Labs icon in the Chrome browser or the latest version of the Google app for Android and iOS. Those who previously signed up using the waitlist are being notified by email as to activation. Waitlist status can also be checked on the Labs site. Continue reading Google Search Labs Provides Access to Generative AI Tools
By
Paula ParisiMay 24, 2023
Meta Platforms has been hit with a record $1.3 billion fine for violating European Union rules that prohibit transferring the data of EU citizens to other countries. Ireland’s Data Protection Commission, the agency of record in the region in which Meta was sued, said that the tech giant continues to operate outside of compliance with the EU’s General Data Protection Regulation (GDPR) after a 2020 ruling by the bloc’s highest court found that Facebook user data was being shipped to America without adequate protection from U.S. spy agencies. Continue reading Meta Is Fined $1.3 Billion for Facebook’s EU Privacy Violation
By
Paula ParisiMay 15, 2023
Streaming platforms are the destination of choice for Gen Zers when it comes to content consumption, with mobile devices also playing a crucial role in their television viewing choices, according to a new study by analytics provider Samba TV. That inevitably raises the stock of streaming platforms with advertisers striving to reach the elusive 18-26 demographic now known as the streaming-first generation. A diverse and multicultural generation with unique values and behaviors, including frequently shopping online while viewing, Gen Z offers an opportunity for advertisers that want omniscreen outcomes. Continue reading Samba TV Report Reveals Advertiser Path to Reaching Gen Z
By
Paula ParisiMay 9, 2023
Meta Platforms is extending immersive experiences to brands. Facebook and Instagram Reels and Facebook Stories will soon have augmented reality brand messaging, Meta announced last week at the IAB NewFronts. Advertisers like Sephora, Tiffany & Co. and others will be able to use AR filters to market on Meta’s social platforms to reach Gen Z users. Meta is rolling out additional improvements, including third-party measurement partners for campaigns on Reels ads. Meta had previously made AR ads available in the Facebook and Instagram feeds and in Instagram Stories with what the company says is great success. Continue reading Meta Rolls Out AR Advertising for Facebook, Instagram Reels
By
Paula ParisiMay 9, 2023
Amazon is rolling out its Inspire shopping feed to all U.S. customers. The short-form video and photo feed, which has drawn comparisons to TikTok, lets customers explore products while shopping from content created by influencers and brands. After logging in to the Amazon Shopping app, the Inspire light bulb icon will connect users to a menu of more than 20 categories, from makeup and skin care to pets, gaming, travel, health and more. Users can vertically scroll the content feed and double-tap on the screen to create “likes” for the content displayed. Continue reading Amazon Expands Its Release of ‘Inspire’ Video Shopping App
By
Paula ParisiMay 5, 2023
Image-sharing social platform Pinterest has named Amazon as its first third-party ad partner. The multiyear strategic partnership will see the e-commerce giant marketing various brands and products on Pinterest and porting interested shoppers back to its site to complete the sale for “a seamless on-Amazon buying experience.” The integration will begin later this year and roll out over several quarters. The news was timed to Pinterest’s Q1 results, which saw revenue up by 5 percent year-over-year to $603 million. The number of global monthly active users also increased, by 7 percent to 463 million, a gain of 13 million. Continue reading Pinterest Sets Multiyear Deal with Amazon for Third-Party Ads
By
Paula ParisiMay 1, 2023
Amazon is giving Alexa an AI update, with a “more generalized and capable” large language model in development to power the device, CEO Andy Jassy told investors on the company’s Q1 earnings call. While Jassy addressed updates to the company’s AI and machine learning tech that is now facing increased competition, it was actually advertising that gave the company bragging rights this quarter. Amazon’s ad products had 21 percent revenue growth year-over-year, totaling $9.5 billion. As many digital companies struggle to maintain ad momentum in a restrained market, the results are impressive. Continue reading Amazon Has Ad Surge, Looks to Better LLM to Power Alexa
By
Paula ParisiApril 13, 2023
Gen Z creators keen to monetize content are increasingly turning to Fanfix, which has amassed about 10 million users — among them 3,000 creators — since its August 2021 launch. Active creators are said to average about $70,000 per year, and the platform itself reportedly commanded an eight-figure purchase price by beauty accelerator SuperOrdinary in June 2022. Fanfix requires 10,000 followers to start an account, which means creators will have to cultivate a base elsewhere before applying to join. All content is paywalled, with account holders choosing their own rates, between $5 and $50 per month. Continue reading Gen Z Creators Find New Revenue Opportunities with Fanfix
By
Paula ParisiApril 12, 2023
As China’s tech giants begin releasing ChatGPT-style products, the powerful Cyberspace Administration of China (CAC) has issued a draft of what will become the country’s first set of restrictions for generative AI. Ground rules include limiting content created by AI to that which reflects the core values of socialism and does not subvert state power in text or image, according to the draft. Models should also be trained in a way that does not allow them to generate false information or exhibit bias as to race, ethnicity or gender. The news comes as three Chinese firms release generative AI platforms. Continue reading Chinese Government Drafts New Rules for Generative AI Tech
By
Paula ParisiMarch 30, 2023
SoftBank-owned Alibaba Group — with headquarters in Hangzhou, China — plans to split into six independent companies that may seek separate IPOs, the company announced as Chinese authorities appear to be winding down a regulatory clampdown on the country’s powerful technology sector. The business empire assembled around e-commerce by industrialist Jack Ma these past 20 years was at its peak valued at more than $800 billion but is now assessed at about one-fourth that amount. The company’s stock soared on the news adding about $32 billion in global value, a rising tide that also lifted competitors’ boats. Continue reading Alibaba to Split into Six New Companies with Potential IPOs
By
Paula ParisiMarch 27, 2023
OpenAI is adding plug-in support for ChatGPT, a major upgrade that lets the chatbot incorporate current web data, as opposed to being limited to training data ending in 2021. Initially, the company is allowing 12 external plug-ins, including those from Expedia, Instacart, OpenTable, Shopify, Slack and Zapier. The group has been invited through a waitlist. “We’re starting with a small set of users and are planning to gradually roll out larger-scale access as we learn more,” explained OpenAI, which is also introducing two plug-ins of its own: a web browser and code interpreter. Continue reading OpenAI Adds Browser, Plug-In and API Support for ChatGPT