Sony Interactive Entertainment has so far said little about its PlayStation 5, set to debut during the 2020 holiday season. The company was even a no-show at E3, where Microsoft introduced its Xbox One successor, Project Scarlett. Sony had stated that PS5 would support ray tracing, just revealed to be via a GPU hardware acceleration, rather than a software tweak. The console will also feature a solid-state drive, which will dramatically speed up loading time, by avoiding the need to duplicate game assets, also saving space. Continue reading Details Emerge About Sony Interactive’s 2020 PlayStation 5

Electronic Arts, with the debut of “Star Wars Battlefront II” at E3 in Los Angeles this week, plans to abandon the sales of “expansion packs,” which are the maps, quests and other content sold separately for videogames. Instead, it will send customers smaller packs for free, as a way to keep them playing the game, and use microtransactions to sell less expensive virtual goods. The company is basing this switch of sales pipelines on the fact that microtransactions, even in free-to-play mobile games, have garnered billions of dollars. Continue reading EA Switches to Microtransactions for New ‘Star Wars’ Sequel

Origin Access hopes to become the new Netflix of video gaming. For $4.99 per month, subscribers can sample new PC games before they’re released, receive special discounts on current games, and play some games for free. All of the games are delivered via Internet downloads. The subscription service is an extension of Electronic Arts’ Origin, an online community and store for PC games. EA already offers a similar subscription service for Xbox One games and rival Nvidia has one for PC games. Continue reading Electronic Arts Launches Subscription Service for PC Gamers

The increasing interest in virtual reality and rise of the app stores are expected to help make gaming a hot topic at January’s CES. Coming off its crowd-pleasing debut at the show last year, and with its consumer launch only months away, expect Oculus to monopolize the floor. And with it comes an array of manufacturers hoping to add a new dimension to the immersive gameplay experience with new peripherals. Meanwhile, the widespread adoption of game systems as entertainment hubs has created a new pipeline for indie developers to reach consumers. And let’s not forget the rise of eSports. Turner Broadcasting certainly hasn’t, and will be bringing its largest-ever showcase to prove it. Continue reading CES 2016: VR, Game Platforms, eSports Coming to Las Vegas

Comcast and Electronic Arts have partnered to launch the beta test of Xfinity Games, showcasing around 20 video games for streaming via cable. EA will stream the games to Comcast’s cable boxes, in the same manner that video services stream TV shows and movies to set-top boxes. No game pads are used in the service, as the service is targeting mobile and casual gamers, instead of console gaming fans. Users can access a website with their iPhone or Android phones to use as game controllers. Continue reading Comcast and EA Partner to Test Streaming Games via Cable

The 2015 Electronic Entertainment Expo opens it doors in Los Angeles today following a series of press conferences from major players such as Bethesda, EA, Microsoft, Sony and Ubisoft. This year we expect to see a new emphasis on virtual and augmented reality, wearable devices, online gaming and mobile apps. At last year’s show, only six companies were dedicated to VR; this week, there will be 27. Also, 74 companies touting mobile and online gaming products will be in attendance. According to Gartner, worldwide mobile revenue is expected to nearly double to $22 billion this year. Continue reading E3 Expected to Focus on AR, VR, Online, Mobile and Wearables

In addition to games it plans to produce this year, Electronic Arts offered a glimpse of the future at its E3 press conference. CEO Andrew Wilson promised “raw prototypes of what’s to come over the next few years” and “thoughtful reflections on what’s inspiring the future.” Early prototype footage was shown for “Star Wars Battlefront” from DICE, a new game in the “Mass Effect” series from BioWare, and an unnamed first-person game with helicopters, motorcycles and skydiving from Criterion. Continue reading E3 2014: Electronic Arts Puts Focus on Conceptual Prototypes

At yesterday’s Xbox briefing, Microsoft took a different approach by focusing its entire E3 presentation on games. Traditionally, the event has included other media functionality of Xbox hardware, but this year Phil Spencer, the new head of Xbox, noted that changes to strategy were necessary for the Xbox One — changes initiated by user response to the (formerly) always-online, DRM-heavy console. The event included major titles, trailers of previously announced games and a slate of indie titles. Continue reading E3 2014: Microsoft Places Emphasis on Games at Xbox Event

Late last week, Google added new payment options to the Google Play Store, including the ability to use PayPal for the purchase of apps, music and movies. Paypal can now be used as a payment method for Google’s virtual storefront in 12 countries including the U.S. While this is the first time Google has offered the PayPal option (Microsoft’s Windows Phone Store has featured the option since its inception), the payment method can only be used for digital content, which excludes devices or accessories. Continue reading PayPal Can Now Be Used for Purchases in Google Play Store

Activision Blizzard and Electronic Arts released positive financial results and showed optimism about the holiday shopping season. EA said sales of new video game consoles from Microsoft and Sony exceeded their goals, as well as the sales of games for those devices. EA also announced a repurchase plan for $750 million shares, and a lofty profit forecast for the rest of the year. Activision reported that presales for the newest version of “World of Warcraft” are the strongest in the game’s history. Continue reading Optimistic Financial Reports from Electronic Arts and Activision

Following two years of testing, Comcast and Electronic Arts are reportedly close to reaching an agreement that would allow customers to stream EA video games to televisions via Comcast’s X1 cable box system, and use their tablets as controllers. The cloud-connected X1 system features apps, viewing recommendations and voice control. According to sources familiar with the plans, games such as “FIFA,” “Madden” and “Monopoly” would be available to Comcast’s more-than 22 million U.S. customers. Continue reading Comcast Customers to Soon Stream Games from Electronic Arts

General Mills expanded its privacy policy last week to require that all disputes be resolved through arbitration or informal negotiation. According to the change to its legal terms, consumers who engage in online interactions such as downloading coupons, liking the brand’s Facebook page, or entering a company-sponsored sweepstakes would give up their right to sue. Due to public outrage over the changes, General Mills announced over the weekend it was voiding those terms. Continue reading General Mills Reverses Change to Legal Terms After Backlash

At the Game Developers Conference in San Francisco this week, a collection of tech companies and organizations announced the formation of the non-profit Immersive Technology Alliance (formerly S3DGA), which plans to develop games involving augmented reality, virtual reality, 3D and gesture controls. Members include Avegant, Big Blue Bubble, Electronic Arts, Epson, GameFace Labs, Technical Illusions and others. Earlier reports that Oculus VR is involved in the consortium turned out to be inaccurate. Continue reading Game Companies Announce the Immersive Technology Alliance

Trends in electronic gaming, virtual reality and the impact of the cloud were topics addressed during last week’s Digital Entertainment World conference in Los Angeles. During “The State of the Game Industry” panel, Machinima co-founder Allen DeBevoise said that gameboy culture is driving entertainment. Companies including Warner Bros. are exploring games as a service; gaming in the cloud seems inevitable, but faces challenges; and VR tech is supported by most, while consumer adoption remains a hurdle. Continue reading Industry Execs Discuss Direction of Games, VR and the Cloud

While the distinction between paid advertising and editorial content online can sometimes seem blurred, it was recently suggested that Microsoft was paying Machinima partners to post videos featuring the Xbox One. Machinima’s UK community manager revealed in a tweet (that is now deleted) that video partners were receiving an additional $3 per thousand views for videos featuring the Xbox One. In a related story, Electronic Arts is said to be taking a similar approach with its Ronku program. Continue reading Some Question Stealth Marketing Approach for the Xbox One