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DSLR Sales Impacted By Ease and Quality of Phone Cameras

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November 11, 2013

High-end camera sales have taken a dive this year, as the popularity of smartphones with powerful built-in cameras and related apps rises. Research firm IDC predicts shipments of digital single-lens reflex, or DSLR, cameras will decrease by more than 9 percent from last year. The two biggest camera manufacturers, Canon and Nikon, have even lowered their expected sales numbers, raising questions about whether consumers’ tastes are changing in an era of mobile devices. Continue reading DSLR Sales Impacted By Ease and Quality of Phone Cameras

Google Unveils New Google+ “Auto Awesome” Photo Features

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November 8, 2013

During a recent live-streamed conference, Google announced new Google+ photo features, including Action, Eraser and an iMovie Trailers-like Auto Awesome Movie tool. The company announced that the Google+ Hangouts app for Android now offers location sharing, animated GIF support and SMS integration. There have also been changes to Google+ Hangouts On Air, including a new Control Room menu. There are currently 540 million monthly active Google+ users. Continue reading Google Unveils New Google+ “Auto Awesome” Photo Features

MixBit Takes On Vine and Instagram with Video Sharing App

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August 12, 2013

Chad Hurley and Steven Chen, the founders of YouTube, have released a new video creation and sharing app called MixBit. It is similar to other video apps such as Twitter’s Vine and Facebook’s Instagram. The app will allow users to capture 16 seconds of video, while Vine’s maximum is six seconds and Instagram’s limit is 15 seconds. MixBit is different from its competitors in that it allows video editing, but others may soon introduce this feature as well. Continue reading MixBit Takes On Vine and Instagram with Video Sharing App

New Thunderbolt 2 from Intel Doubles Bandwidth, Targets 4K

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June 5, 2013

Formerly known by its codename “Falcon Ridge,” the next generation of Intel’s Thunderbolt interface will officially be known as “Thunderbolt 2.” The Thunderbolt technology has become one of the standard ports for Apple computers, but has experienced slower adoption with PCs. Intel is hoping that the mainstream adoption of 4K video technologies will help drive interest in the next iteration of its high-bandwidth Thunderbolt bus. Continue reading New Thunderbolt 2 from Intel Doubles Bandwidth, Targets 4K

Twitter Offers Video Highlight Clips During March Madness

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March 21, 2013

With March Madness underway, many sports fans will be using social media to read and share updates about their favorite college basketball teams. To enhance the social and second screen experience this year, Twitter has joined forces with Turner Broadcasting and startup SnappyTV to provide instant 15-second replay videos of popular game highlights through Twitter’s news feed. The move will also create new opportunities for advertising revenue. Continue reading Twitter Offers Video Highlight Clips During March Madness

Movie Editor Develops Frame-Based Editing App for iPad

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February 25, 2013

Film editor Dan Lebental, motivated by the desire to interact more directly with media, has designed an editing app called TouchEdit that he describes as a “21st century version of the Moviola.” Lebental was intrigued by the similarity of using the iPad’s touchscreen with how editors would formerly “touch film.” His app intends to bring back that simplicity while integrating the latest in mobile technology and cloud-based services. Continue reading Movie Editor Develops Frame-Based Editing App for iPad

Film Fades to Black: How Close is Hollywood to Going All-Digital?

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October 13, 2011
  • Creative COW asks if film is getting ready to fade to black: “While the debate has raged over whether or not film is dead, ARRI, Panavision and Aaton have quietly ceased production of film cameras within the last year to focus exclusively on design and manufacture of digital cameras. That’s right: someone, somewhere in the world is now holding the last film camera ever to roll off the line.”
  • “The demand for film cameras on a global basis has all but disappeared,” says Bill Russell, ARRI VP of cameras. “If you talk to the people in camera rentals, the amount of film camera utilization in the overall schedule is probably between 30 to 40 percent.”
  • While film may not be dead, it is most certainly on the decline. Digital production is on the rise, and for those still interested in shooting on film, used cameras are available.
  • “Almost nobody is buying new film cameras,” says Aaton founder Jean-Pierre Beauviala. “Why buy a new one when there are so many used cameras around the world?”
  • Stereoscopic 3D production may also be “accelerated the demise of film” says Beauviala, since it is “a nightmare to synchronize two film cameras.”
  • Russell predicts that film will eventually disappear, although the exact date is unknown. Phil Radin, executive VP of worldwide marketing at Panavision suggests the timing will be decided by the availability of resources. “Film will be around as long as Kodak and Fuji believe they can make money at it,” he says.

Will Apple Win Back Pro Editors with Final Cut Pro X 10.0.1 Update?

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September 26, 2011
  • In response to negative reviews and public outcry regarding FCP X, Apple made Final Cut 7 available again for editors frustrated by the upgrade’s reported limitations. ETCentric posted a story last week explaining that the company was reintroducing the previous version via Apple telesales for a limited and unspecified time.
  • Now Apple has released a new update (Final Cut Pro X 10.0.1) that contains a number of promised features.
  • Additions to the new update include: XML import and export of project and event information, intelligent stem export from project timelines using Roles, timecode start customization, GPU acceleration for export, a camera import SDK designed to ensure Pro X-compatible hardware and a fullscreen mode in OS X Lion.
  • “Townhill admits, however, that several promised features have yet to be implemented, above all multicam editing and broadcast video monitoring,” reports MacNN in response to statements made by Richard Townhill, Apple’s director of pro video product marketing. “He elaborates that Apple is ‘fully committed’ to adding the options in a 2012 update.”
  • Apple is also trying to win back alienated customers with a 30-day free trial and a PDF booklet that introduces Pro X to Pro 7 editors.

Autodesk: Smoke for Mac Strikes Balance Between Cost and Performance

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September 19, 2011
  • Low-cost software tools are driving the democratization of the post industry, suggests Digital Content Producer, and one result has been the availability of editing and effects services from some new players.
  • However, some professionals realize there’s more that impacts the bottom line than price.
  • “Rather than solely building a business on Apple’s Final Cut Studio or the Adobe Creative Suite,” suggests the article, “a number of new producers have found that Autodesk’s Smoke for Mac OS X has struck the right balance between cost and performance.”
  • Digital Content Producer profiles several companies that are currently using Smoke to attract and maintain their clients (including Boogie Studios, Glyph Corp. and VODA Studios).
  • “Autodesk’s Smoke for Mac OS X is a relatively new product, but it brings a level of finishing to the Mac platform that has been out-of-reach in the past,” indicates the write-up. “Thanks to a heritage of years of Irix and Linux development, the product starts as a seasoned offering, complete with a very high brand appeal among clients. These ingredients have given the early adopters a definite creative and business edge.”
  • “Clients have really responded well to our offering of finishing services,” explains Sebastian Dostie of Montreal’s Boogie Studios. “It’s great to have the audio mix on Pro Tools and video finishing on Smoke under one roof, because everything can get done in the same day at the same facility, including any last minute changes. We love that Smoke is on the Mac platform, because it makes it easy to bring in the offline editor’s FCP edit list or to use Photoshop on the same computer as Smoke. Performance and reliability has been great and clients feel very comfortable when they hear that you are using Smoke.”

Apple Responds to Pros by Making Final Cut 7 Available (For Now)

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September 19, 2011
  • In response to the public outcry from video enthusiasts and professional editors regarding the reported feature limitations of FCP X, Apple announced it has reintroduced Final Cut 7.
  • However, it will only be available through Apple telesales and at the original $1,000 price (the newer version costs $300, plus $50 each to add Compressor and Motion). According to the New York Times, the deal is for a limited and unspecified time.
  • The article suggests one drawback: “…it is impossible to import work from Final Cut 7 to Final Cut X. That means partially finished Final Cut 7 projects must be completed in 7. That also means many pro editors will have to keep both products on their computers for some time to come.”
  • The move is reportedly meant to appease producers who are in the process of assembling a film. “For the rest of us, especially the video dabblers, it makes more sense to get used to Final Cut Pro X, which more than serves most amateur needs,” suggests the article.

YouTube Unveils New Video Editor: Skateboarding Dogs Rejoice

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September 16, 2011
  • YouTube introduced a new video editing tool this week that allows users to make basic changes to uploaded video content without losing the video’s URL, view count and comments.
  • In addition to basic trim edits to make up for shaky camerawork, the new editor includes features such as picture rotation, contrast and color adjustment, and image stabilization. There is also an option for reverting back to the original video at a later date.
  • “YouTube has joined up with photo-editing website Picnik, both Google owned, to offer some striking color treatments of videos, including Lomo-ish, cross process and thermal,” reports Digital Trends. “Whether YouTube will later offer Picnik’s premium color treatments, for a fee, remains to be seen, although no doubt it’s something they’re looking into.”
  • The post includes an interesting video introduction to the new editing options.

Professional Editor Offers a Different Slant on the Future of FCP X

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September 14, 2011
  • “CSI: Miami” editor and creator of 2-pop FCP informational site, Lawrence Jordan A.C.E., provides an alternative analysis of Apple’s much maligned Final Cut Pro X release.
  • In his recent Editors Guild Magazine article, Jordan discusses the history of FCP emerging as an affordable alternative to Avid, the unveiling of FCP X at the SuperMeet in Las Vegas, the subsequent negative backlash and comparisons to iMovie, Apple’s response to the debacle, and a refreshingly optimistic view of FCP’s future.
  • “Marketing debacles aside, once you dig in and start to really understand the breadth and depth of the things it can do, it’s hard to argue that Final Cut Pro X is not groundbreaking,” he writes. “It’s a slick, sophisticated and innovative rethinking of the editing paradigm that, considering Apple’s weight and power in the marketplace, will very likely be embraced by an entire new generation of media creators — people who will be crafting stories into the future, for platforms and devices that don’t even exist yet.”
  • Jordan concludes on a promising note: “Although I can’t recommend it to my fellow editors for editing features or television in its current incarnation (after all, it is only version 1.0), I look forward to what Final Cut Pro X will have to offer as it matures and as Apple begins to deliver on promises of a professional-level product that meets the needs and expectations of both its new and experienced users. I guess we will just all have to wait and see.”

Adobe Announces Acquisition of IRIDAS Film and Video Technology

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September 13, 2011
  • Adobe announced at IBC in Amsterdam that it has acquired certain assets of IRIDAS, “a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.”
  • The deal is part of Adobe’s efforts to invest in its own video software solutions, Premiere Pro and After Effects, at a time when videography is democratizing (especially with the arrival of video SLRs) and some consumers are frustrated by changes to Final Cut Pro.
  • “The IRIDAS Speedgrade software offers the ability to refine video in a number of ways, notably what’s called color grading, which can shift a video’s color tones to give a particular look,” reports CNET.
  • According to Adobe’s press release: “With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection, the world’s leading video tools for professionals, are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space.”
  • Adobe also explained that the deal will help the company move forward in regards to the growing trend in 3D video.

New Final Cut Pro Expected for Spring 2011

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March 6, 2011

More than a year has passed since Final Cut Pro’s last release, but the word is out that Apple has plans for a Spring announcement. Apple recently invited a small group of professional video editors to the Cupertino campus for a test run.

According to TechCrunch, early reports from those who demonstrated the new version suggest that the changes are “dramatic and ambitious” and may address concerns that Apple has turned its focus regarding video editing from the professional to the consumer space.

The new version of Final Cut Pro is said to be a “major overhaul” reports 9to5Mac, including a new user interface, 64-bit compatibility, and architectural enhancements.

TechCrunch reports Apple has plans to release the new version of FCP in Spring 2011, in a launch possibly coinciding with April’s NAB conference.

 

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