Today’s cloud services — including CGI, digital intermediate, asset management and storage — are allowing small productions to realize their big visions with less money. Independent films and live events are more frequently using cloud computing to get the rendering and storage services they need without the high costs of traditional physical infrastructure. Productions can also save money because cloud computing helps speed up the long shooting and filmmaking process. Continue reading Cloud Computing Proves an Asset for Productions on a Budget

Key media organizations have announced the launch of the Joint Task Force on File Formats and Media Interoperability, which plans to work with manufacturers, broadcasters, ad agencies, standards organizations and trade associations to develop greater efficiencies and cost savings for the exchange of file-based content. The initial focus will be to collect and analyze requirements for a machine-generated and readable file interchange and delivery spec for the media industry. Continue reading Task Force on File Formats and Media Interoperability Launches

In what was perhaps the most forward-looking panel yet to appear onstage at the HPA Tech Retreat, a group of six professionals from across the post-production industry made the case Thursday afternoon that the future of post would be more distributed, more accessible, and very much dependent on cloud technologies. The “Virtual/Distributed Post” panel, moderated by Creative COW‘s Debra Kaufman, featured individuals working to develop and deploy technologies that break the mold of traditional post-production facilities. Continue reading HPA Tech Retreat: Panel Ponders New Era of Post Production

Organic light-emitting diode (OLED) displays may soon replace LCD displays if the manufacturing kinks can be worked out. These energy-efficient, flexible, vibrant displays can now be produced more easily and economically on giant ink-jet printers. Though mass production still faces challenges, equipment maker Kateeva says it has a solution that curbs the amount of wasted material and unwanted defect-causing particles that are common to the traditional vacuum chamber approach. Continue reading Is Ink-Jet Printing the Solution for Next-Gen OLED Displays?

Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year

Google announced that it is changing its search engine to handle more complex queries. This change has required one of the greatest modifications to the company’s search algorithm since 2000. Google will now focus on comprehending the meanings of searches as well as the relationships of words, as opposed to simply matching keywords. One reason for the change relates to the fact that users are asking longer and more complex questions. Continue reading Google Updates Search Engine to Handle Greater Complexity

Los Angeles-based startup Hive Lighting has developed energy-saving plasma lights intended to make film and television production more energy efficient and environmentally friendly. Although Hollywood has launched initiatives in recent years to make the industry more green, it has been a challenge transitioning to productions that use less energy and minimize pollution. Hive’s plasma solution can potentially lower on set energy usage by 50 percent and power costs by 40 percent. Continue reading Hollywood Going Green with New Energy Saving Plasma Lights

Hewlett-Packard’s “Generation 2” Project Moonshot server is now available, based on the Intel Atom Series 1200 chip — also known as the Intel 64-bit Centerton chip. Project Moonshot’s overarching goal is to create compact, energy-efficient servers able to run workloads at a mere fraction of the cost of currently available hardware. Other versions that run chips from Calxeda, AMD, Applied Micro and Texas Instruments will follow. Continue reading Project Moonshot Intends to Create Energy Efficient Servers