Comcast’s NBC Sports announced its plans to televise an eSports tournament this summer, as broadcasters continue to experiment with competitive videogaming to increase viewership. “The cable network hopes a tournament built around a popular quirky game called ‘Rocket League’ will attract hard-to-reach viewers — particularly younger males — who increasingly are ditching cable subscriptions for live-streaming services such as Netflix,” reports The Wall Street Journal. According to Newzoo, the number of viewers for eSports will double this year over 2012 and reach 286 million by 2020. Continue reading NBC Sports Targets Younger Viewers With eSports Tourney

With the goal of being a player in live-streaming sports, Twitter is now in conversations with the NBA, Major League Soccer and cable network Turner, say sources. The company already has the rights to stream some of the NFL’s Thursday Night Football games in the fall. And although Twitter couldn’t stream live Wimbledon matches (ESPN holds those rights), it has streamed pre- and post-game material as well as live interviews and analysis. New deals could resemble either of these arrangements. Continue reading Twitter in Talks with NBA, MLS and Turner for Live Streaming

Turner and WME|IMG’s new gaming league ELeague, which began showing “Counter-Strike: Global Offensive” competitions via online video streaming service Twitch, will now debut the winning teams this Friday at 10 p.m. on national cable TV channel TBS. This is the latest attempt to bring eSports to TV, including one by DirecTV, which failed to gain traction. The trick to make it succeed is to translate eSports “online sensibility” to television, bringing some of its 214 million 18-to-25 year old viewers along for the ride. Continue reading ELeague Broadcasts Gaming Competitions on TBS and Twitch

YouTube-centric Machinima, which has focused on gamers and fan culture for a decade, just launched MACH-1, an in-house eSports consulting unit that will offer research and analytics, strategic planning and campaign execution. Machinima recently hosted an eSports panel of industry executives at its NewFronts event. Turner and WME-IMG are also about to begin broadcasting scheduled video games on TV in the U.S. ESports have a massive global audience but opportunities to monetize the sector haven’t yet been fully leveraged. Continue reading Machinima and Turner Plan to Leverage Popularity of eSports

Esports Championship Series, a professional league just formed by Twitch and competitive-gaming platform startup FaceIt, is offering teams an ownership stake, the first such video-game league to do so, say its founders. “ECS – Counter-Strike,” offers a prize pool of $3.5 million for players competing in Valve’s “Counter-Strike: Global Offensive” first-person shooter game. The new league enters a crowded field that currently includes Activision Blizzard’s Major League Gaming and Electronic Sports League (ESL). Continue reading New eSports League to Provide Stake to Players and Teams

While the future of Yahoo’s media operations remains in flux, the company continues to invest in key vertical segments, the latest of which is an eSports gaming news and video site. Yahoo Esports initially plans to cover “League of Legends” (Riot Games), “Heroes of the Storm” (Blizzard Entertainment), “Street Fighter V” (Capcom), and “Counter-Strike: Global Offensive” and “Dota 2” (Valve). With the growing success of eSports, media companies such as ESPN and Turner Broadcasting are also entering the market. Continue reading Yahoo Targets Growing eSports Audience with New Video Site