By
Debra KaufmanJuly 21, 2016
Last month, Facebook announced it would pay $50 million to 140 media companies and celebrities to create videos for Facebook Live. What’s getting attention now are the 15 percent of those recipients who are Internet celebrities popular on platforms such as YouTube, Vine, Snapchat and Instagram. Those celebrities will reap approximately $2.2 million over the next few months to focus their video broadcasts on Facebook Live rather than competing sites. As of yet, Facebook hasn’t determined how to generate revenue from Live. Continue reading Top Internet Celebrities Paid to Make Move to Facebook Live
By
Debra KaufmanNovember 25, 2015
Facebook hasn’t been promoting videos for that long, but it’s already found its killer content: food videos. Leading the pack is BuzzFeed’s Tasty channel on Facebook, which posts clips on such mouth-watering delights as “loaded cheese-stuffed mashed potato balls.” Launched July 31, Tasty generated more video views than anyone else on Facebook by October, according to analytics firm Tubular Labs. Coming in No. 2 was BuzzFeed again, which posts food videos galore on its main Facebook channel. Continue reading Facebook Channels Realize Explosive Growth with Food Videos