Since leaving the European Union, the UK government, which has inherited the EU’s General Data Protection Regulation (GDPR) that went into effect in 2018, is now faced with creating its own privacy laws in order to enact data transfer agreements with other nations. The EU stated that the new UK regulations must feature those that are equivalent to the GDPR. So far, the UK government has said that its privacy rules will be “innovation-friendly” and permit easier data sharing but eliminate the EU’s “box-ticking” requirements. Continue reading Post-Brexit, UK Plans to Create Its Own Privacy Regulations

The U.K.’s Institute of Practitioners in Advertising called for a moratorium on political microtargeting, deeming it “weaponized ad technology.” That’s the practice whereby brands and advertisers can select who gets a Facebook ad based on specific data including location, interests and even political opinions. Now, in the U.S. and Europe, advertising executives, researchers and government officials are scrutinizing the practice, saying it can be used to manipulate voters and polarize the electorate. Continue reading Microtargeting Is Under the Microscope for Weaponizing Ads

Since 1995, European businesses and organizations have operated under data protection rules specific to an era of much less digital data. To update the rules, the European General Data Protection Regulation (GDPR) will launch on May 25, 2018, and numerous GDPR experts are ready to profit off of their offer to help businesses get ready. U.K. information commissioner Elizabeth Denham dubs much of the activity as “scaremongering,” saying that companies that complied with the older rules won’t have to deal with major changes. Continue reading Europe to Employ Stricter Protection Rules for Personal Data