Fake followers are a problem on Instagram. A $1.3 billion problem, to be exact, due to the brands that are paying influencers whose followers simply don’t exist. It’s gotten easier to buy fake followers, from dozens of online sellers and a coin-operated vending machine from artist Dries Depoorter. Cybersecurity firm Cheq tallied the monetary cost above to brands for 2019 alone. Now, potential sponsors and agencies are increasingly up in arms about the scam, and looking for ways to hold influencers responsible. Continue reading Fake Followers on Instagram Are Becoming a Costly Problem

At VidCon, YouTube introduced new feature upgrades, among them a redesign to mobile and desktop that allows the screen size to adjust to the video format playing, and a sharing feature, currently being tested in Canada that will soon debut in the U.S. and South America. YouTube is also pursuing virtual reality via a new format being created in partnership with Lenovo and LG. And the company reports that its Red Originals are proving successful (although it didn’t provide subscriber stats) and expanding to new markets. Continue reading YouTube Debuts New Features, Plans More Original Content

Facebook plans to debut two-dozen TV-like programs in mid-June. A few shows will be big-budget longer shows that cleave most closely to TV content; the rest will be lower-budget shows of five to 10 minutes that will refresh every 24 hours. According to sources, the social media company has already greenlit several shows. With scripted, high-quality programs, Facebook hopes to garner younger viewers. The move also puts it in competition with Amazon, YouTube and Snap among other platforms hoping to attract advertising dollars. Continue reading Facebook Likely to Launch Its TV-Like Programs in Mid-June

YouTube plans to produce new original series to be available for free on its site. Actor and comedian Kevin Hart, talk-show host and producer Ellen DeGeneres and Internet comedy duo Rhett & Link are producing unscripted series to roll out in 2017. The Google-owned company will also invest more in its paid video and music streaming service YouTube Red, which launched in October 2015. YouTube will fund more than 40 original shows and movies in the next year. By devoting hundreds of millions of dollars to programming with high-profile stars, YouTube hopes to attract more advertisers. Continue reading YouTube Expands its Original Programming With 40+ Shows

Warner Bros. just opened a new unit, Warner Bros. Digital Networks, to create content for online video entertainment and the cord-cutters who watch it. The studio is the largest U.S. producer and distributor of TV shows, and parent company Time Warner has been making efforts to appeal to consumers who choose not to subscribe to cable services. According to the studio’s statement, the new unit will create new online video channels, expand its current online services, seek strategic alliances and work with Turner and HBO. Continue reading Warner Bros. Digital Networks is the Studio’s Latest OTT Effort

Shortly after screeners were sent to voters for awards consideration, some of Hollywood’s top movies of the current holiday season — most notably “The Revenant” and “The Hateful Eight” — have been pirated. Within a 24-hour period after being posted by Hive-CM8 and other piracy groups, “The Revenant” was downloaded to over 739,580 unique IP addresses, and “The Hateful Eight,” to 569,153 IP addresses. Both are slated to premiere on Christmas Day. “Creed,” although already released, logged 499,082 illegal downloads. Continue reading Holiday Season Top Movies Heavily Pirated Before Releases

During its recent earnings call, Google claimed that YouTube is now bigger than any single cable network among the 18-49 demographic. YouTube’s heavily engaged user base and significant mobile growth were highlights of the discussion. The video-sharing network will put its own online stars to the test early next year when its new paid video service is expected to launch. Media partners representing more than 90 percent of current YouTube viewing have signed on to the new service, although Google has yet to secure deals with major TV networks. Continue reading YouTube Readies Paid Service, Mobile Viewership on the Rise

While “The Lego Movie” did not bring home any Academy Awards for Warner Bros. on Sunday, it still managed to generate some Oscar gold in the form of a clever toy statuette made of 500 yellow plastic bricks. During the performance of “Everything is Awesome” (nominated for Best Original Song), Lego versions of the Oscar statuette were distributed to audience members Oprah Winfrey, Steve Carell, Emma Stone and others. Before long, #LegoOscar became a top trending topic on Twitter and a new star was born. Continue reading Lego Oscars Were a Major Hit During and After Academy Awards

Ellen DeGeneres is launching Ellentube, a website and app that will screen exclusive content from her popular daytime television program. The TV personality already runs one of the largest YouTube channels focused on television content. Now, along with executive producers Mary Connelly, Ed Glavin and Andy Lassner, DeGeneres has created Ellentube for interactive use. Fans will be able to upload videos, the best of which will be deemed suitable for a showcase on her daily program. Continue reading Ellen DeGeneres Goes Interactive with Ellentube App and Site