Warner Bros. just opened a new unit, Warner Bros. Digital Networks, to create content for online video entertainment and the cord-cutters who watch it. The studio is the largest U.S. producer and distributor of TV shows, and parent company Time Warner has been making efforts to appeal to consumers who choose not to subscribe to cable services. According to the studio’s statement, the new unit will create new online video channels, expand its current online services, seek strategic alliances and work with Turner and HBO. Continue reading Warner Bros. Digital Networks is the Studio’s Latest OTT Effort

Ellen DeGeneres is launching Ellentube, a website and app that will screen exclusive content from her popular daytime television program. The TV personality already runs one of the largest YouTube channels focused on television content. Now, along with executive producers Mary Connelly, Ed Glavin and Andy Lassner, DeGeneres has created Ellentube for interactive use. Fans will be able to upload videos, the best of which will be deemed suitable for a showcase on her daily program. Continue reading Ellen DeGeneres Goes Interactive with Ellentube App and Site