After announcing that it planned to end third-party cookies for its Chrome Internet browser in early 2022, Google advanced the date to late 2023 in response to pushback from advertisers, privacy advocates and regulators. The company said the delay of almost two years will allow more time for these groups to adapt to new technologies it’s developing that will continue to allow targeted advertising. The issue highlights the tension between the $455 billion online advertising world and Big Tech’s attempts to add more privacy. Continue reading Google Slows Down Plan to Replace Cookies Until Late 2023

Netflix, which makes almost $16 billion in annual revenue from its 158 million global subscribers, prides itself on being free of advertising. But the company also is $12 billion in debt and facing increasing competition in the streaming video sector from rivals including Apple and The Walt Disney Company. According to eMarketer, Netflix’s “days at the top may be numbered,” and many experts believe that Netflix will eventually have to turn to advertising. Even without ads, however, Netflix is increasing brand engagement. Continue reading Netflix Still Avoids Ads, But Heats Up Its Brand Partnerships