Audience measurement firm Nielsen has been sold for $16 billion to a consortium led by private equity firms Evergreen Coast Capital and Brookfield Business Partners. The price represents $28 per share — a 60 percent premium over Nielsen’s share price earlier this month when news of the discussions surfaced and 10 percent more than the consortium offered last week. Nielsen reported global revenue of $3.5 billion in 2021. Media viewership data collected by Nielsen helps guide the spending of billions in advertising dollars each year. Nielsen will go private if the deal closes. Continue reading Nielsen Is Going Private in $16B Sale to Private Equity Group

Earlier this week, AT&T announced a $43 billion deal to merge WarnerMedia with Discovery, three years after its $85 billion acquisition of Time Warner. The move marks AT&T’s pivot to a focus on its deployment of 5G. AT&T chief executive John Stankey said the company plans “to continue the momentum in our mobility business by stepping up our investment in our wireless network.” Other telcos have adopted a similar strategy, with Verizon selling AOL and Yahoo for $5 billion, and T-Mobile shuttering its T-Vision streaming service. Continue reading Media Transition Enables AT&T to Focus on Building Out 5G