After testing advertising in select markets, Meta Platforms is now offering ads on Instagram’s Threads globally to all eligible advertisers, providing access to the more than 320 million monthly active users the social platform has accrued since launching in July 2023. The Threads feed ad placement will be set on by default for new campaigns using either Advantage+ or Manual Placements unless an advertiser toggles to opt out. Global Threads advertisers will also have access to the platform’s inventory filter, which provides increased control over the distribution of ads. Continue reading Meta Opens Threads Advertising Globally to Eligible Accounts

OpenAI is working to build a social network that will compete against Elon Musk’s X and Meta’s Instagram, reports say. Though still in the early stages, the project is revolving around an internal prototype that is said to involve a social feed that leverages ChatGPT’s image generator. It’s unclear if an OpenAI social app would be standalone or integrated with ChatGPT, but either way it would most likely heighten the competition between rivals Musk and OpenAI CEO Sam Altman, who recently fended off an unsolicited offer by Musk to purchase his company for $97.4 billion. Continue reading OpenAI Reportedly Has Prototype for Its Own Social Network

OpenAI has closed a $40 billion funding round, a record for a private tech firm. The infusion gives the nine-year-old San Francisco startup a $300 billion valuation making it the second most richly apprised private firm in the world, second only to SpaceX at $350 billion and tied with ByteDance, according to CNBC. The round was led by SoftBank Group contributing $30 billion, which likely gives the Japanese holding company the second largest stake, after Microsoft, which is said to have received a commitment for 49 percent of any profits in exchange for nearly $14 billion. Continue reading OpenAI Closes the Largest Private Tech Funding Round Ever

Just prior to the start of the weekend, Elon Musk announced that his artificial intelligence company xAI is acquiring his social media platform X (formerly Twitter) “in an all-stock transaction,” valuing xAI at $80 billion and X at $33 billion ($45 billion less $12 billion in debt). The merger has the potential to create a powerful GenAI-powered content platform. The billionaire purchased Twitter in late 2022 for $44 billion, following months of legal skirmishes. According to Musk, X currently touts more than 600 million active users, while “xAI has rapidly become one of the leading AI labs in the world, building models and data centers at unprecedented speed and scale.” Continue reading Elon Musk Announces xAI Corporation Will Purchase X Social

Elon Musk’s xAI has acquired generative video startup Hotshot to bring motion imaging to Grok 3. Released in February, Grok 3 adds Deep Search and Thinking and improved on its predecessor’s still imaging capabilities, but lacks generative video, a much-requested feature — one that could make Grok a freestanding competitor to OpenAI’s individual offerings: ChatGPT for text, Sora for video, and DALL-E for images. “Cool AI video coming soon!” was Musk’s comment to Hotshot’s acquisition announcement on the networking platform. Hotshot can generate clips of up to 10-seconds at 1280×720 pixels. Continue reading With Hotshot Purchase, xAI to Bring Generative Video to Grok

Rivalry between World Network, also known as OpenAI CEO Sam Altman’s “other company,” and Elon Musk’s X is heating up in an escalating race to be first out with an “everything app.” World Network is trying to accelerate adoption of a log-in system that relies on “ocular verification” — mapping the unique pattern of the iris — for “anonymous proof-of-human” validation. World already has a free app for iOS and Android, and recently launched a “mini app store” within it, including functions such as chat, transferring cryptocurrency and shopping for microloans. Continue reading Altman’s World Takes on Musk’s X in Race to Everything App

Elon Musk’s xAI has released its latest AI model Grok 3, which the company is describing as the “smartest AI on Earth.” It includes reasoning capabilities and a new web analysis tool called DeepSearch that returns results “within seconds” and can refine specific sources, according to xAI. Grok 3 was trained with 200,000 Nvidia GPUs, resulting in improved response times and processing power. Future capabilities will include Voice Mode for conversational interaction and audio-to-text conversion. Access to Grok 3 is limited to X Premium+ subscribers or via a SuperGrok plan (that does not include X social features). Continue reading xAI Launches Grok 3 as Standalone and for X Premium+ Subs

T‑Mobile is acting to eliminate mobile dead zones by launching T-Mobile Starlink, which it says is “the first and only space‑based mobile network in the U.S. that automatically connects to your phone in areas no cellular network reaches.” For now, the service offers SMS text messaging, with “data and voice calls coming later,” according to T-Mobile. The beta is open to everyone, “even Verizon and AT&T customers,” with registration required for free access through July, at which point added fees will kick in for all but those on the T-Mobile Go5G Next plan, on sale now for $150 per month. Continue reading T-Mobile Launches Starlink-Based Mobile Service for Everyone

Vodafone announced it has made the world’s first video call from an area of no coverage using a commercial satellite connection and standard mobile phone. The call was touted as the “first space to land gateway in Europe,” connecting satellites with Vodafone’s terrestrial network. Call participants Margherita Della Valle, CEO of Vodafone Group, in a remote area of Wales, and British astronaut Tim Peake, in Newbury, UK, experienced “a full mobile broadband experience” during the groundbreaking connection. Vodafone is working with Starlink rival AST SpaceMobile to bring a commercial satellite-to-mobile broadband service to Europe, possibly this year. Continue reading Vodafone and AST to Launch Euro Satellite Video Call Service

Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Continue reading Threads Testing Ads with Select Advertisers in U.S. and Japan

Meta is changing its content moderation policies, eliminating third-party fact checking in lieu of a “community notes” model that will be phased in over the coming months, starting in the U.S. The changes were outlined by Joel Kaplan, the company’s new chief global affairs officer, who was promoted following the recent resignation of Nick Clegg, who managed Meta’s public image since 2018 and set up its oversight board. Kaplan says the policy shift “will allow more speech by lifting restrictions on some topics that are part of mainstream discourse and focusing our enforcement on illegal and high-severity violations.” Continue reading Meta Platforms Replaces Fact Checking with Community Notes

CTA President Kinsey Fabrizio introduced X Corp. CEO Linda Yaccarino and journalist Catherine Herridge for a CES keynote conversation on the social media company established by Elon Musk in 2023. Herridge skipped the pleasantries and went straight to the news that Meta was abandoning third-party fact checking, and replacing it with Community Notes, adopting X’s policy on the topic. “Mark [Zuckerberg], Meta, welcome to the party,” said Yaccarino. “How exciting when you think Community Notes are good for the world. It couldn’t be more validating that Mark and Meta realize this.” Continue reading CES: X Corp. Chief Exec Linda Yaccarino Talks Social Media

Elon Musk’s xAI has been rolling out an updated Grok-2 model that is now available free to all users of the X social platform. Prior to last week, the “unfiltered” chatbot — which debuted in November 2023 — was available only by paid subscription. Now Grok is coming to X’s masses, but those on the free tier can only ask the chatbot 10 questions in two hours, while Premium and Premium+ users will “get higher usage limits and will be the first to access any new capabilities.” There is also now a Grok button featured on X that aims to encourage exploration. Continue reading Grok-2 Chatbot Is Now Available Free to All Users of X Social

Reports indicate that Meta Platforms is preparing to introduce advertising to Threads, perhaps as soon as January. Threads is the year-old social platform it launched to compete with Twitter in July 2023, the same month Elon Musk was rebranding that platform as X. Meta is looking to begin Threads’ transition to ad support by initially allowing only a small group of advertisers to create and publish ads before opening the platform to the ad industry at large later in the year. Head of Instagram Adam Mosseri, who also runs Threads, has said Meta is “definitely” planning to open ad inventory on Threads. Continue reading Meta Readies Year-Old Threads for Advertising in Early 2025

After teasing a big screen interface for months, social media company X has released the beta version of its new TV app called X TV, designed to provide “a massive leap forward in transforming X into a video-first platform,” while looking to compete with industry leaders such as Google’s YouTube. Importantly, the new presentation provides X with video-specific play for ad partners, which the Elon Musk-owned company has been attempting to lure back after loosened content moderation standards sent many fleeing. X CEO Linda Yaccarino said the X TV app is debuting ad-free, but reports indicate the company will introduce ad options in the future. Continue reading X Launches a Beta Version of Its Video Offering on App Stores