AI is apparently whetting appetites for more than creative exploration. Yum Brands, which owns Taco Bell, KFC and Pizza Hut, says its new AI-driven marketing campaigns are driving more customers into stores, increasing purchases and reducing churn. Trials with “personalized marketing campaigns” that leverage artificial intelligence to produce are leading to strong results, according to the company. Meanwhile, Coca-Cola has revamped its circa 1995 “Holidays Are Coming” TV ad with the help of artificial intelligence and production studio Secret Level, though the critical and customer reaction to that has reportedly been mixed. Continue reading Small to Super-Sized Businesses Are Getting a Boost from AI

Microsoft Copilot now helps subscription users create personal themes in Outlook using generative AI. In what Microsoft says is “the first instance of dynamic AI-generated theming in productivity applications,” Copilot can now display inboxes against dynamic backdrops based on geography, the weather, or anything else users can imagine. The new feature is available across all popular platforms: Windows, Mac, iOS, Android and the Web. Just like you might “spruce up your office with artwork or plants,” Copilot lets AI enhance your digital environment, according to Microsoft. Continue reading Copilot Now Enables Custom AI Themes in Microsoft Outlook

Yahoo announced it is bringing new AI features to its news and mail platforms. Its reimagined news app leverages tech acquired when it purchased news aggregator Artifact this spring. Greater personalization and a more intuitive UI are among the upgrades, which include feed customization, summaries of articles and top stories and improved sharing tools. Yahoo says all of this will allow users to make its news aggregator feed a more individualized experience that improves with use. Artifact creators Mike Krieger and Kevin Systrom, who co-founded Instagram, announced plans in January to shutter the AI-powered news app. Continue reading Yahoo Upgrades Its News and Mail Apps with AI Technology

Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

Earlier this year, Google introduced support for passkeys as part of a larger initiative to improve security and eventually eliminate the need for passwords. Since the launch, consumers have begun using passkeys across Google apps such as Search, YouTube and Maps. As the next step in establishing “a simpler and more secure way to sign into your accounts online,” and following positive feedback from early users, the company is offering passkeys as the default option across personal accounts. When signing into accounts, users will receive prompts for creating passkeys. Additionally, Google account settings will feature a toggle that reads “skip password when possible.” Continue reading Google Makes Passkeys Default Option on Personal Accounts

Amazon announced a wide range of compelling news at its annual Devices and Services event this week. The company is adding artificial intelligence to its virtual assistant Alexa and unveiled next-generation Echo Frames smart glasses that let you take the voice assistant “on the go.” AI also provides “enhanced conversational voice search” with the new Fire TV Stick 4K Max. The company’s eero Max 7 Wi-Fi system and new Echo Hub are also stand-outs from the holiday shopping primer, which streamed live from Amazon’s new corporate compound in Arlington, Virginia, ahead of Prime Big Deal Days, October 10-11. Continue reading Amazon Debuts AI for Alexa and Fire TV Max 4K at Fall Event

Google has unveiled a spate of security enhancements to products in its Google Workspace collection including Gmail and Drive. Artificial intelligence is helping to steer some of the changes, automating specific tasks. The upgrades take a new approach, combining the idea of zero trust with the concept of data loss prevention (DLP). Under zero trust, all users, devices and components are considered untrustworthy at all times — even those within an organization’s network. These Workspace tools are in development or at various stages of testing, but Google says they will begin going live in general release later this year and into Q1 2024. Continue reading Google Is Using AI to Bring Zero Trust Security to Workspace

Amazon is rolling out systematic artificial intelligence summaries of customer product reviews for mobile users. The retail giant says it will be using generative AI to condense highlights of consumer comments so buyers won’t have to wade through dozens of individual reviews to grasp recurring sentiments. Short, AI-generated paragraphs will begin appearing on the product detail page, highlighting prevalent opinions. Along with the summary, Amazon will also include clickable buttons that highlight key product attributes, such as “ease of use,” “wearability” or “performance,” linking the references to reviews that discuss those aspects in detail. Continue reading Amazon’s Generative AI Will Help Streamline Product Reviews

Ransomware attacks have surged in the 12 months ending in June 2023, with the United States accounting for 43 percent of the 1,900 attacks reported — 7x greater than that of the second most popular target, the United Kingdom, at 196. The period marked a 75 percent increase in U.S. ransomware attacks, which were perpetrated by 48 different groups including CL0P, a gang believed to have ties to Russia. U.S. companies, governmental organizations and individual consumers were targeted during the period, with healthcare and educational institutions disproportionately impacted, according to a study by cybersecurity firm Malwarebytes. Continue reading U.S. Impacted by Significant Increase in Ransomware Attacks

Microsoft is giving its Office 365 productivity suite an AI update using OpenAI technology, including GPT-4, to power the new Microsoft 365 Copilot, “your copilot for work.” In February, Microsoft generated attention by adding ChatGPT to its Bing search platform, but it says Copilot is a much bigger deal. Combining the power of large language models with data in the Microsoft 365 apps, Copilot promises “more agency” via natural language, a “universal interface.” A new Business Chat feature turns prompts like “update my team on the new product strategy” into a summary of the latest meeting notes, emails and chat threads. Continue reading Microsoft Creating AI Updates for Business Productivity Apps

OpenAI is piloting a $20 per month subscription plan called ChatGPT Plus for its text-generating chatbot. The paid plan offers benefits over the free version that include faster response times, access to ChatGPT even during peak periods and early access to new features. OpenAI will soon begin inviting U.S. customers to subscribe and said it plans to offer the Plus plan in more territories. Since debuting ChatGPT, the company has received feedback from “millions of people” using the viral to draft prose, edit content, brainstorm ideas, educate and assist with programming. Continue reading ChatGPT, the Fastest Growing App, Intros Subscription Plan

Select Gmail users are getting expanded access to a beta test for new end-to-end encryption features from Google. Google Workspace Enterprise Plus, Education Plus and Education Standard can apply to join the beta test until January 20, 2023. “Using client-side encryption in Gmail ensures sensitive data in the email body and attachments are indecipherable to Google servers,” the company says, adding that customers will retain control over encryption keys. Users will be able to activate the additional encryption by clicking the padlock button in Gmail. Activating the extra security will disable features like emoji and signatures. Continue reading Google Introduces End-to-End Encryption Features for Gmail

AMC Theatres is getting in on the growth in Zoom popularity by introducing two-way video-equipped rooms. Working with Zoom Video Communications, AMC will equip Zoom Rooms in 17 of its major markets’ theaters in 2023. “This combines the excellent experience of Zoom with the comfort and state-of-the-art sight and sound technology of AMC’s modern and centrally located theaters,” AMC said of the new alliance, which targets “companies and other entities with decentralized workforces and customer bases to bring people from different markets together for virtual and in-person events and meetings.” Continue reading AMC and Zoom to Offer Videoconferencing in Movie Theaters

Marriott International has teamed with Yahoo to launch what is being called the hospitality industry’s first media platform. The Marriott Media Network aims to help advertisers reach consumers by placing ads on hotel websites with plans to eventually harness the power of TV sets in hotel rooms. Using what is considered “first party data” — interaction derived from consumer interaction with brands (in this case, the hotel chain’s guest data) — the  Marriott Media Network is designed to fill a void left by privacy changes at companies like Apple and Google that will block third-party cookies and ad tracking. Continue reading Marriott Teams with Yahoo on First Hospitality Media Network

Google continues to add improvements to its Google Docs, adding AI-generated summaries, better email integration and inline Google Maps previews. The company also announced the suite-wide availability of pageless documents, in test mode since May. The update is a further attempt by Google to push against startups like Notion and Coda as well as making its Google Workspace suite more competitive with productivity market leader Microsoft Office and its dominant Microsoft Word. In November, Microsoft announced Loop, a real-time collaborative editing app. With the exception of the email feature, most of the updates will be immediately available. Continue reading Google Workspace Updates Docs with Email, Map Integration