Intel unveiled Authenticate, a technology that introduces a new, heightened level of security and computing performance. Authenticate makes it easier for multifactor authentication by which users put in place up to four safeguards before they are able to log in to their computer. That could be any combination of a password, fingerprint, set of numbers on a touchscreen or presence of an authorized employee smartphone. Authenticate is already built into new versions of Intel’s Core chips, which are used in business PCs. Continue reading Intel Technology Debuts Multifactor Security for Business PCs

Microsoft’s augmented reality headset, HoloLens, has come a bit more into focus, thanks to Microsoft technical evangelist Bruce Harris. Specifically, Harris revealed that the device will provide five to five-and-a-half hours of battery life when working on Word documents or email, and about two-and-a-half hours when used for computational work involving complex renderings. Harris also said that the AR device has “no option for a wired connection” and was “built to dissipate heat.” Continue reading Battery Life, Other Details Leaked About Microsoft’s HoloLens

Marketers and advertisers have targeted ads to journalists and “influencers” for some time. But the practice is getting more advanced and pervasive, as Facebook, Twitter and other social media companies offer more granular targeting tools. In fact, the latest efforts now target customized messages to journalists as specific publications, such as The New York Times, The Wall Street Journal or USA Today. Reaching individuals who work in media can now be accomplished in a variety of ways, including using profile or email information.

Continue reading Social Ads Aimed at Journalists Becoming More Sophisticated

California Governor Jerry Brown last week signed a new law designed to protect digital privacy rights. The California Electronic Communications Privacy Act (CalECPA) mandates that a warrant is required in order for state law enforcement agencies or investigators to compel businesses to turn over metadata or digital communications such as emails, texts, and cloud-stored documents. Additionally, it requires a warrant for the tracking or searching of electronic devices. The White House, meanwhile, has backed down on its battle with tech companies over encrypted data of digital devices. Continue reading CalECPA: California Governor Signs Landmark Privacy Law

Quip, a company founded by Google vets Bret Taylor and Kevin Gibbs, recently released its mobile creation and collaboration tool for desktop computers. The toolset enables users to connect desktops and mobile devices to the cloud for a version of distributed computing, usually the purview of large data centers. Part of an emerging trend to use as much computing as possible, Quip’s solution has similarities to Amazon’s Silk browser in the Kindle, which has features of local and cloud computing. Continue reading Quip Launches New Desktop Version of its Productivity Software

A federal appeals court has upheld an earlier ruling that determined Apple conspired with publishers to raise digital book prices. The U.S. Court of Appeals for the Second Circuit voted 2-to-1 in agreement of Judge Denise Cote’s 2013 decision when the case originally played out in the U.S. District Court in Manhattan. Apple and five publishers had been accused by the Justice Department of conspiring to increase prices above Amazon’s standard for new e-books through an ‘agency pricing’ model. The publishers settled prior to the trial, but Apple opted to fight the accusation. Continue reading Appeals Court Agrees That Apple Conspired on E-Book Pricing

Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Yahoo is making a personal assistant and mobile search app that will compete with Apple’s Siri, Google Now and Microsoft’s Cortana. The app, codenamed “Index,” will be able to pull information from a user’s email to provide the most relevant search results. It will most likely be ad-supported and the company is aiming to complete a pilot version of the app this year. Yahoo executives hopes this app will be able to take some share of the mobile search market from Google. Continue reading Yahoo is Developing a Mobile Search App to Take On Google

Google has updated the Android Wear operating system to include wrist controls, Wi-Fi connectivity, and other functionality features. For the first time, smartwatch users won’t have to be tethered to their smartphone because the Wi-Fi connection will allow them to receive text messages and check email on their watches without needing their smartphones nearby. The first Android Wear smartwatches with this technology built-in are expected to begin shipping next month. Continue reading Android Wear Watches Can Now Connect to Phones via Wi-Fi

With the Apple Watch release date only weeks away, the reviews for the new wearable continue to roll in. The Watch, Apple’s first new product in nearly five years, is already being coined by many as the best smartwatch on the market. While reviews have been largely positive, there also seems to be a steep learning curve. Some early testers have said it takes time to get familiar with all of the Watch’s functions and features, but that eventually it becomes as simple to use as any of Apple’s other devices.  Continue reading Apple Watch Not Perfect, But Some Say Best New Smartwatch

Twitter has officially launched its “retweet with comment” feature, which enables users to embed a tweet in a tweet — and bypass the social platform’s 140-character limit in the process. This will allow users to share and comment on tweets without the need to shorten the original tweet, while preserving context and meaning. (However, users are not able to embed the full retweet and comment.) The new feature is currently accessible via the Twitter site and iPhone app; an update to the Android app is expected soon. Continue reading New Twitter Feature Offers Workaround to Character Limitation

Two of the largest Internet providers are making money by tracking customers’ Web browsing with supercookies and in-house traffic scanning. This allows AT&T and Verizon to sell a highly personalized ad-targeting program that will place ads in websites, email, and even snail mail. Verizon customers can now opt out and disable the supercookies for free, but AT&T customers seeking privacy will have to pay several fees that could tack on an additional $60 to their monthly bill. Continue reading AT&T and Verizon Track Customer Web Browsing, Sell The Data

The Asus Chromebit is a cigar-sized device that runs on Google Chrome OS and essentially serves as a tiny PC. It can be plugged into an LCD display or television to run software normally run on computers — including word processing, spreadsheets, email and online video. It is scheduled to launch this summer for less than $100. The Chromebit is the latest addition to a growing collection of devices designed for Chrome OS, which is based on Google’s Chrome Web browser OS, intended for use with Internet-based applications. Continue reading Asus Chromebit Runs Google Chrome, Turns Displays into PCs

Google is working on a project called “Pony Express,” which plans to enable Gmail users to receive and pay bills within their email. The service — whether it is named Pony Express or something else — is reportedly slated to launch in the fourth quarter. Google is working with vendors that provide billing services for insurance and telecom companies, utilities, etc. It is not clear whether the company plans to monetize the service, but it could provide Google with data for entering new industries and targeting advertisements. Continue reading Google Developing New Service for Paying Bills Within Gmail

Beau Cronin, co-founder of Prior Knowledge and current senior manager of predictive products at Salesforce, recognizes that VR is in the process of transforming from a specialty technology where innovation is driven by small groups of experts, to a general-purpose technology that will tap into a huge, broader market of users and hackers. In a recent article, he postulates that VR today is where the Internet was in 1993, just before Netscape. At that time there was a re-evaluation of all the rules, often done by outsiders. Continue reading Virtual Reality Poised to ‘Cross the Chasm’ to the Wider World