Felix Kjellberg, better known by his YouTube username PewDiePie, is launching his own multi-channel network to create new content and foster new YouTube personalities. The brand is called Revelmode and it will be focused on YouTube creators related to video gaming. Kjellberg has already recruited some top YouTube creators to join the “collaborative talent squad.” Even though Kjellberg will be spearheading the Revelmode brand, he will continue his partnership with Maker Studios. Continue reading YouTube Star PewDiePie Is Building His Own ‘Talent Squad’

The young comedians, musicians, and entertainers who made it big on YouTube, Vine, and other online platforms are changing the way audiences and entertainment companies define celebrity. Young adults and teens are watching more content online than ever before, and they have launched the careers of Vine stars and YouTube personalities, some of whom cross over into traditional media after gaining huge audiences. Teens also find online stars more relatable and engaging. Continue reading Online Stars a New Breed of Celebrity Among Young Adults