While the distinction between paid advertising and editorial content online can sometimes seem blurred, it was recently suggested that Microsoft was paying Machinima partners to post videos featuring the Xbox One. Machinima’s UK community manager revealed in a tweet (that is now deleted) that video partners were receiving an additional $3 per thousand views for videos featuring the Xbox One. In a related story, Electronic Arts is said to be taking a similar approach with its Ronku program. Continue reading Some Question Stealth Marketing Approach for the Xbox One

The U.S. Court of Appeals in Richmond, Virginia issued a ruling that utilizing the “Like” feature on Facebook to show support for a political candidate is protected by the Constitution. The ruling is in light of a lawsuit brought by former employees of a sheriff’s office who claim they lost their jobs after supporting their boss’s opponent, which involved a campaign on Facebook. The Virginia Court’s decision reversed an earlier decision from a lower court. Continue reading Court Rules That Facebook “Like” is Constitutionally Protected