Engagement Archives - Page 3 of 3

Companies Can Target Viewers While They Tweet on Shows

By Chris Castaneda
July 26, 2013

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows

Carlos Slim Invests in Shazam to Expand its Advertising Biz

By Chris Castaneda
July 12, 2013

The British music identification app, Shazam, recently received a $40 million investment from the world’s second richest man, Carlos Slim. Not known for seeding startups, Slim first made his fortune in the Mexican mobile phone industry, so funding a mobile app company is not farfetched. With Slim’s investment, Shazam is positioned to expand its current services in advertising and looks to grow in new international markets. Continue reading Carlos Slim Invests in Shazam to Expand its Advertising Biz

Fullscreen Launches Creator Platform for YouTube Producers

By Rob Scott
July 11, 2013

Digital media firm Fullscreen — which hosts more than 15,000 YouTube channels with 200 million subscribers and 2.5 billion monthly views — has launched a suite of apps designed to help content creators monetize videos through search engine optimization and partnership facilitation. The new Fullscreen Creator Platform also includes analytics tools for insight into audience behavior. In addition, Fullscreen has announced a free iOS app for tracking video performance from phones (Android coming soon). Continue reading Fullscreen Launches Creator Platform for YouTube Producers

Retail: Pinterest Coming Soon to a Nordstrom Store Near You

By Chris Castaneda
July 9, 2013

Department store chain Nordstrom is bringing Pinterest into its locations with a trial program in order to better engage with its customers both online and in the physical space. The retailer has a significant presence on the social networking site, more than its closest competitors combined. Nordstrom is integrating its products posted on Pinterest with the same products at its retail locations. It is also using Pinterest for its inventory management system. Continue reading Retail: Pinterest Coming Soon to a Nordstrom Store Near You

Online Video Trends: Tips for Increasing Viewer Engagement

By Rob Scott
June 27, 2013

Social TV startup SimulTV launched a video viewing app last month for tablets and the Web. According to a soon-to-be-released study from the startup, online video engagement is on the rise. The top 200 YouTube channels, very few of which come from major brands or media entities, have thus far published nearly 187,000 videos that have generated 144 billion views, 520 million comments and a billion “likes.” Leading areas include gaming, entertainment and comedy. Continue reading Online Video Trends: Tips for Increasing Viewer Engagement

Tweet Seats and Other Attempts at Audience Engagement

By emeadows
March 14, 2013

The Mobile Symphony Orchestra in Alabama introduced its “tweet seats” late last year during a performance of Beethoven’s Eroica symphony. The seats are located in the back row of the auditorium and are made available to those who wish to text or tweet during the performance. This type of move is representative of many arts organizations’ attempts to encourage audiences to engage technologically with performances. Continue reading Tweet Seats and Other Attempts at Audience Engagement

Author Asks: Are Tablets Changing the Way We Read and Write?

By Rob Scott
October 3, 2011

While tablets essentially allow users to have an entire bookstore in their hands, they also may lead to a reduction in readers’ attention to the content within the books.
Books require your attention to have a serious conversation with them. This conversation can become broken when we flip to another book, movie or social media connection. Today, there is less downtime (time required to “engage” with the written word) and more desire for immediate electronic stimulation.
“Many embrace this kind of electronic Darwinism as not only inevitable but preferable: complete freedom of choice — choice of what to buy and consume — has long been a mantra of the marketplace, and its advantages are inarguable,” writes novelist Andrew Winer for The Wall Street Journal. “But the marketplace has also produced its share of inconvenient effects, and, in the case of handheld screens, whether in tablet, phone, or e-reader form, it’s hard not to notice a few. A loss of good conversation may be one of them; a loss of good contemplation may be another.”
Tablets are also impacting the way writers engage with content, as Winer suggests, “here I’m speaking about how I use a book: how I write in its margins, in between its lines, even over its words. A writer reads a book and records the ensuing conversation/argument, throwing in her or his new ideas for good measure. Sure, the tablets and e-readers allow you to take notes, but the keyboards are clumsy and accessing the notes for later use clunky.”
Additionally, content offerings are being impacted by these technologies as an increasing number of authors are choosing to write about these trends “by producing works that celebrate (even as they mock) our addiction to the technological drip and the short attention spans entrained by that addiction.”
What are your thoughts? Are you able to “engage” with a book in the same way on a tablet?