Data Balkanization: Google Updates Cloud-Based App Engine

Google has updated Google App Engine, its cloud-based app-building tool, so that the apps can now be taken to another cloud provider to run. The change is designed to help Google retain customers despite new cloud balkanization rules that limit where data can be stored. Developers will still be able to build their apps with App Engine and they can run the app through Google’s cloud service in North and South America or they can access other data centers through AppScale. Continue reading Data Balkanization: Google Updates Cloud-Based App Engine

Software Subscription Marks a Major Shift for Microsoft Model

As mobile computing grows with the prevalence of smartphones and apps, Microsoft announced that it plans to bring in more money on a consistent basis by selling a subscription to Windows software. Currently, individuals and businesses pay a one-time license fee for Windows. To attract a wider user base, Microsoft re-engineered the software so that it will also work on phones and the company will give away the next version, Windows 10, for free to some users. The model will mark a significant change for Microsoft.  Continue reading Software Subscription Marks a Major Shift for Microsoft Model

DreamWorks CTO: “Cloud 2.0” Will Transform, Empower Artists

Speaking at ETC’s Media Management in the Cloud conference at NAB, Lincoln Wallen, CTO of DreamWorks Animation, described how “Cloud 2.0” gives digital graphics and animation artists extraordinary new creative freedom and power. Wallen described how this vision has already been realized in DreamWorks’ CGI movie development using in-house animation software Apollo (publicly unveiled in May 2014). The Cloud 2.0 wave Wallen champions focuses on using the cloud as an agile supercomputing resource with on-demand “Compute as a Service” scalability. Continue reading DreamWorks CTO: “Cloud 2.0” Will Transform, Empower Artists

CES: Sony Tablet Platform MESH to Simplify Smart Projects

A group of Sony engineers have launched a platform called MESH (Make, Experience and Share) that allows people to create “smart projects” with the simplicity of a tablet and small wireless tags. The MESH group presented its DIY kit at CES this week alongside other startups in Eureka Park. The platform uses four Bluetooth-enabled devices that can be programmed using a simple drag-and-drop system on a tablet to remotely water plants, activate lights and sound, and handle a variety of creative applications. Continue reading CES: Sony Tablet Platform MESH to Simplify Smart Projects

NBCUniversal Hosts Hackathons to Meet Industry Challenges

In attempt to bring new ideas to the table, NBCUniversal invited 300 developers, marketers and designers to partake in a weekend long hackathon to help the media company address some of its most common challenges when it comes issues such as movie releases and television audience retention. While the hackathon offered $25,000 in cash prizes, it was also an opportunity for attendees to access tools for building software applications and NBCUniversal to recruit future employees. Continue reading NBCUniversal Hosts Hackathons to Meet Industry Challenges

Technicolor Imagines the Future at Research & Innovation Lab

Technicolor’s Rennes Research & Innovation Lab is a 193,750-square-foot facility located in France’s version of Silicon Valley — Rennes’ Via Silva eco-city. Initially launched by CEO Frederic Rose in 2012, the facility grouped colorists, researchers and engineers together at one site. Today, teams at the R&D lab are working on a host of technologies for content creators and consumers related to virtual reality, augmented reality, stereoscopic video, 3D audio, the Internet of Things, and much more. Continue reading Technicolor Imagines the Future at Research & Innovation Lab

Social Trend: Facebook Changing the Direction of Journalism?

Facebook, which reaches around 1.3 billion people monthly, currently makes up 20 percent of traffic to news sites. The social media platform provides around 30 percent of U.S. adults with news, acting as the leading news source for many consumers. Facebook, which sees itself as a personalized newspaper, is hoping to lead the change in how readers consume journalism. The company, along with other social media sites, could potentially control the future of certain news sites. Continue reading Social Trend: Facebook Changing the Direction of Journalism?

Google Develops Low-Cost Smartphones for Developing World

Google engineers have been hard at work designing cost-conscious hardware for other companies to manufacture. This fall, Google will release a sub-$100 smartphone in India, to be followed by other countries with emerging economies. The Android One device is created by the Indian manufacturer MicroMax, and is meant to serve those who currently lack Internet access. Karbonn and Spice, two other Indian manufacturers, plan to release similar Android One devices this fall.  Continue reading Google Develops Low-Cost Smartphones for Developing World

Facebook Announces “Wedge” Computer Networking Switch

Facebook has unveiled its Wedge computer networking switch designed to work with commercial and open-source networking products. The switch will shift data rapidly through the largest data centers, while blending functions of a server within a network device. While the switch is currently designed to operate at 40 gigabits per second, it should soon upgrade to 100 gigabits per second. Networking companies may need to reconsider their strategies if faced with new mass networking solutions. Continue reading Facebook Announces “Wedge” Computer Networking Switch

SMPTE and HPA Announce New Move Toward Consolidation

The Society of Motion Picture and Television Engineers announced it plans to provide administrative support for the Hollywood Post Alliance. The move is part of a larger plan to eventually combine the two organizations. SMPTE made the announcement yesterday during the Entertainment Technology in the Internet Age conference at Stanford University. A roadmap has been endorsed by both boards that will steer HPA toward consolidation within SMPTE as a separate affiliate organization. Continue reading SMPTE and HPA Announce New Move Toward Consolidation

Amazon Hires Engineering Team to Design Its Own Server Chips

Retail and cloud giant Amazon has joined Google and Facebook in investing in development its own server chips. The company recently brought together a team of CPU architects and hardware development engineers, four of whom come from Calxeda, the defunct ARM-based server startup in Austin, Texas. Despite the high initial costs of custom server chips, these specialized products would allow Amazon to optimize costs and improve performance. Continue reading Amazon Hires Engineering Team to Design Its Own Server Chips

ITU Group is Testing High Dynamic Range Format Proposals

According to David Wood, chairman of the International Telecommunication Union group working to recommend a global blueprint for UHD, high dynamic range (HDR) technology “may well be an important feature of Ultra HDTV in future years, though the jury is still out, and will take some months to reach a verdict.” The group is currently considering HDR as an addition to UHD, and is looking at format proposals from companies including Dolby, Philips, Technicolor and the BBC. Continue reading ITU Group is Testing High Dynamic Range Format Proposals

Engineers Developing Emotion-Based Video Game Controller

Stanford engineers have created the next step in interactive gaming — a video game controller that can sense a player’s emotions. The handheld game controller can monitor a player’s brain activity to decipher when a user is extremely engaged or bored, which could trigger zombies or another element of the game to be thrown at them to catch their attention. Gregory Kovacs, a professor of electrical engineering at Stanford, created a prototype controller in his lab in collaboration with Texas Instruments. Continue reading Engineers Developing Emotion-Based Video Game Controller

Chris Cookson Speaks at NAB’s Technology Summit on Cinema

“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

UHD: Execs Debate Production, Distribution, Adoption at CES

As expected, Ultra HD was a hot topic at the 2014 International CES, with plenty of support as well as debate. While some have asserted that UHD is inevitable at this point, others have suggested that success will be reliant upon the right combination of multiple factors including 4K set penetration, an efficient delivery infrastructure and the availability of content. Industry leaders addressed these topics and more during compelling panel discussions in Las Vegas. Continue reading UHD: Execs Debate Production, Distribution, Adoption at CES