Owners of the Google-powered Moto X phone had an unexpected cinematic experience waiting for them on the home screen earlier this week when a red sombrero icon appeared. Motorola teamed up with Pixar to create an animated narrative for the mobile device that flaunts the company’s newest platform with high-level technology. And the intention is to not only redefine what it means to create a narrative, but how and where users experience it. Continue reading Moto X Owners Treated to a Pixar Experience on Their Phones

Sprint is bulking up with an enhanced LTE, promising “unprecedented speeds” for its mobile subscribers. The company announced the new 4G service Spark this week, as well as two new LTE networks, which offer a vast improvement upon current speeds. In a lab test, Sprint showed off an LTE link with 1Gbps, promising speeds would continue to go up. With multiple antennas and carrier aggregation, it’s using a full spectrum of frequencies that average 50 to 60Mbps. Continue reading Sprint Delivers Increased Speed with New 4G LTE Networks

Industry leaders gathered at Loews Hollywood Hotel for the Society of Motion Picture and Television Engineers’ annual conference this week. Executives from Samsung, Sony, NPD DisplaySearch and HDMI Licensing discussed the progress and future of 4K television during the “4K/UHD TV – Will it be a hit with consumers?” panel. Topics included quality, pricing, content availability, upconversion, replacement cycles, lessons learned from 3D TV, and the need for consistent terminology. Continue reading EXCLUSIVE: SMPTE Asks if 4K Will Be a Hit with Consumers

During a panel discussion at the SMPTE conference, execs from Sony, Samsung, HDMI Licensing and NPD DisplaySearch addressed the challenges ahead for what was described as an “exciting” time for “immersive” Ultra HDTV. The panel discussed topics including the current lack of available content and the need to shape a clear message for consumers. While the industry seems divided on a 4K transition, proponents at the conference suggested there would ultimately be consumer demand. Continue reading SMPTE: Industry Executives Discuss the Future of Ultra HDTV