ATSC 3.0 — otherwise known as Next Gen TV — is a dramatic remaking of U.S. broadcast, and, at NAB 2018, a select group of broadcasters and technologists came together to describe actual field deployments of the new system and talk about the potential innovations and opportunities for programming, advertising and return-on-investment. Capitol Broadcasting Company director of engineering and operations Pete Sockett said it best: “UHD works. It just plain works, like it says in the spreadsheet.” Continue reading NAB 2018: ATSC 3.0 Now Live with Next Gen TV Deployments

T-Commerce, which allows consumers to buy items they see on TV shows directly from their set, is not new. Predicted since the 1980s, it’s appeared as Enhanced TV, T-Commerce and Shopification. The idea that a viewer could simply click on a sweater worn by her favorite sitcom character and purchase it is heady, but the difficulty of making items clickable frame-by-frame was (and is) a massive stumbling block. At the HPA Tech Retreat, RealNetworks described its T-Commerce solution, powered by computer vision. Continue reading HPA 2018: Real Networks Explores the Future of T-Commerce