After seven years and $2.3 billion, Magic Leap has started taking pre-orders for its augmented reality headset, Magic Leap One, priced at $2,295. Magic Leap One is made up of a pair of sensor-powered goggles and a powerful notebook computer worn on the hip, with a battery that will hold a charge for three hours of continuous use. Magic Leap One is designed to be used indoors, and will be available initially in Chicago, Los Angeles, Miami, New York, San Francisco and Seattle, delivered by Enjoy Technology. Continue reading Magic Leap Taking Pre-Orders for Magic Leap One AR System

Ron Johnson, a former retail exec with Apple and J.C. Penney, has launched a Web-only startup to offer a new twist on online retail. Menlo Park-based Enjoy Technology will begin offering high-end consumer electronics in select locations today via its website, GoEnjoy.com. The site will sell smartphones, laptops, tablets, drones, and more — in addition to offering free delivery and in-home setup service. Johnson expects that the in-home service will give Enjoy an advantage over established rivals such as Amazon and eBay. Continue reading GoEnjoy.com: Startup Brings a Personal Touch to Online Retail