TikTok has published an internal research study indicating the movie viewing habits of its users, and how advertisers can use the TikTok Spotlight movie marketing tool released last month. The promotional vehicle was designed to help TikTok users discover films, as well as influence their viewing choices and drive audiences to theaters. TikTok’s research found that 47 percent of TikTok users say that while on TikTok they discovered a new movie coming to theaters, and were “inspired to take action, including 36 percent purchasing a ticket,” which they can facilitate in-app through Spotlight. Continue reading Film Promotion Tool TikTok Spotlight Shares Audience Insight

Runway ML has introduced a new foundation model, Gen-3 Alpha, which the company says can generate high-quality, realistic scenes of up to 10 seconds long from text prompts, still images or a video sample. Offering a variety of camera movements, Gen-3 Alpha will initially roll out to Runway’s paid subscribers, but the company plans to add a free version in the future. Runway says Gen-3 Alpha is the first of a new series of models trained on the company’s new large-scale multimodal infrastructure, which offers improvements “in fidelity, consistency, and motion over Gen-2,” released last year. Continue reading Runway’s Gen-3 Alpha Creates AI Videos Up to 10-Seconds

Netflix added 13.1 million subscribers in Q4 2023, its biggest gain in a year-end quarter, and the streamer continues to try to broaden its demographic reach by investing in new content, including a new deal for live WWE wrestling matches. The expansion into live-streaming provides an opportunity to draw regular, appointment viewers, something advertisers like. “No entertainment company has ever tried to program at this scale, and for so many tastes and cultures,” Netflix wrote in a shareholder letter that says it plans to spend up to $17 billion on content in 2024. Continue reading Netflix Adds WWE, Touts 12.5 Percent Revenue Growth in Q4

While entertainment and telepresence are considered the most clear uses for virtual reality (VR), mixed reality (MR) and augmented reality (AR), several developers at CES 2024 demonstrated why in the short term, it may be that counterintuitive uses of extended reality (XR) as assistive technologies for visually impaired people provide the best case for its existence. The show demonstrated impressive ways to address macular degeneration, to assist in outdoor activities and to “read the room.” Two particular companies — Ocutrx and Lumen — showcased interesting headsets that may also point to a variety of entertainment, military, medical and enterprise applications. Continue reading CES: Breakthroughs in XR Address Adaption and Accessibility

The Google and Nvidia-backed AI video startup Runway is partnering with Getty Images to develop Runway Getty Images Model (RGM), which it is positioning as a new type of generative AI model capable of “providing a new way to bring ideas and stories to life through video” for enterprise customers using copyright compliant means. Targeting Hollywood studios, advertising, media and broadcast clients, RGM will “provide a baseline model upon which companies can build their own custom models for the generation of video content,” Runway explains. Continue reading Runway Teams with Getty on AI Video for Hollywood and Ads

Unveiled at IFA 2023, Sony’s Xperia 5 V is a smartphone aimed at creators that also happens to be an entertainment powerhouse. Features include a 6.1-inch OLED HD+ screen, Bravia X1 mobile image engine, and a front stage sound system with “powerful deep bass” that Sony says eliminates the need for external speakers. Building on the preceding model, upgrades include the Video Creator app, which edits select video content into a finished clip in about a minute. This new iteration shoots 4K video at up to 120fps in HDR and features optical image stabilization. A dedicated microphone can isolate and capture the main vocal amidst environmental noise and other voices. Continue reading Sony Xperia 5 V Phone Is Built for Creators and Entertainment

After raising $30 million from investors and generating $5.4 million selling NFTs on marketplace OpenSea, Los Angeles-based entertainment firm Impact Theory LLC has agreed to pay the Securities and Exchange Commission a $6 million settlement in what has been reported as the SEC’s first NFT enforcement action. Impact Theory was accused of selling “unregistered asset securities in the form of purported non-fungible tokens.” Purported, because the SEC claims the NFTs “sold to investors were investment contracts and therefore securities” and as such, are required by law to be registered. Continue reading SEC Treats NFTs as Unregistered Securities, Fines Company

LG Electronics has unveiled a plan to increase global revenue from 2022’s $51 billion to about $79 billion by 2030 as it transitions to a “smart life solution company.” A big part of that will be through subscriptions to add-on services for its TVs and home appliances. The South Korean tech giant’s CEO William Cho said the idea is to get the LG smart system, webOS, onto more third-party brands. Cho outlined plans for a “platform-based service business model that continuously generates profits, such as content and services, subscriptions and solutions” across all product categories. Continue reading LG Unveils Plans to Turn webOS into Media and Ad Platform

IATSE, the International Alliance of Theatrical Stage Employees, has adopted what it is calling “Core Principles for Applications of Artificial Intelligence and Machine Learning Technology” in the entertainment industry. Unveiled last week, the document follows the May creation of the group’s Commission on Artificial Intelligence. The activity is meant to convey a proactive approach to the challenges and opportunities ahead. “With AI, the stakes for IATSE members in all crafts is high,” said IATSE International President Matthew Loeb. “There is much work to do, but I am pleased to report the union’s efforts are already well underway.” Continue reading IATSE Unveils Its Core Principles for AI and Machine Learning

Well-funded software startups are springing up to target the enterprise market with generative artificial intelligence technology of the type popularized by ChatGPT. In 2022, global venture-capital investors parked $1.3 billion in more than 78 generative AI startup deals, according to PitchBook Data. That’s nearly as much as the combined capital investment in other tech startups over the past five years, and it came at a time when the broader investment sector was experiencing a slowdown, PitchBook found. Two of Q4’s biggest venture deals were for the generative AI startups Jasper, based in Austin, Texas, and Stability AI, headquartered in London. Continue reading Venture Capital Investors Are Drawn to Generative AI Startups

The MotorTrend Group, a division of Warner Bros. Discovery, has joined forces with Samsung TV Plus to launch the MotorTrend FAST TV channel in the U.S. and Canada. The free ad-supported MotorTrend VOD offering marks WBD’s move into the entertainment FAST lane. The service will feature automotive and lifestyle content from a library curated since 2002, when Discovery began acquiring related programming, eventually launching the Velocity cable channel in 2011, rebranded as MotorTrend in 2018. MotorTrend’s David Freiburger and Mike Finnegan — authorities on novelty cars — are expected to be the mainstay of the new service’s weekend programming. Continue reading WBD Teams with Samsung TV on FAST MotorTrend Channel

As NFTs work their way into the social fabric via digital art and collectibles, there is speculation that their usefulness is only beginning to be understood. While non-fungible tokens have gained popularity due to their use in illustration, music, entertainment, gaming and sports, as a medium they’re still in their infancy. As units of data saved onto a blockchain, the provenance of every NFT is trackable, substantiating ownership and authenticity. As such, there is interest in using them for everything from educational credentialing and documenting medical treatment to automotive applications and philanthropic fundraising. Continue reading NFTs Are Poised to Move Beyond Arts into Academia, Health

WarnerMedia advertising sales has identified “intentionality” as key to what drives today’s viewers. A survey it recently conducted found that 59 percent of respondents agreed that “I am more thoughtful about how I spend my time since the pandemic.” HBO Max, which now has an ad-supported tier, described the trend in a report, “Welcome to the Age of Intentionalism,” stating that consumers “are rethinking the essentials in their lives and making decisions of all sizes with increased intention — including … what, where, and why they stream.” Continue reading WarnerMedia Report: ‘Intentionality’ Key to Content and Ads

In an effort to restore trust in its social platform, Twitter plans to “begin removing tens of millions of suspicious accounts from users’ followers” today, reports The New York Times. “Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.” Twitter has acknowledged that easily creating or buying fake followers has negatively affected the legitimacy of the platform. Continue reading Twitter Cuts Millions of Followers to Combat Fake Accounts

A Digital Hollywood panel at CES 2018 comprised of top AR/VR executives from Google, Unity Technologies, THX, HP and MPC considered the pace of the technologies’ adoption and predicted the progress we’ll see in 2018. Moderator Steve Masur, a senior partner at MG+ tech law firm, noted that many are disappointed with the pace of AR/VR adoption — but he is not one of them. “I think the industry is just fine,” he said. “A few years ago we thought we’d gain mass consumer adoption, but we have to go through revolutions of adoption.” Continue reading Top Tech Companies Bullish On a Wireless Future for AR/VR