At this year’s SXSW, the verdict is that apps are over. Instead, tech-influenced lifestyle innovations and big picture issues took center stage. President Obama became the first U.S. President to attend the festival, where he delivered a keynote address about encryption and fighting terrorism, without directly referencing the current battle between the Justice Department and Apple. In addition to hearing about futuristic technologies, SXSW attendees discussed the election and enjoyed “lifestyle brand” products. Continue reading SXSW Focuses on Big Issues, Lifestyle Products Replace Apps

Facebook has created a new way to use ads that appeal more directly to its users. Through third party marketers, the social media site will use offline information in order to show advertisements that cater to a user’s specific interests. Even though personal information will reportedly stay secure, the approach is raising concerns regarding whether or not Facebook is trying to collect too much information from consumers. Continue reading New Facebook Ad Strategy May Cause Privacy Concerns