More than 30 videos from the 3rd annual Entertainment Technology Center@USC vNAB Conference are going live for viewing on the ETCenterVideos YouTube channel. This year’s vNAB featured thought leaders and catalysts from the entertainment, consumer electronics, technology, and service industries presenting their insider’s perspective on emerging and disruptive technologies. The talks were recorded March 20-21 at Google’s offices in Venice, California. The vNAB Conference is a prelude to the Next Generation Media Technologies sessions scheduled for the upcoming NAB Show in Las Vegas, April 25-26. Continue reading ETC@USC Posts New vNAB Conference Videos on YouTube

The Entertainment Technology Center at USC, through its Project Cloud initiative, has selected filmmaker Christine Berg and writing partner Simon Shterenberg to receive the 2016 Innovative Technology Award for their AR/VR/Cloud-based project, “Wonder Buffalo.” Berg and Shterenberg developed the script at the Writers Guild Foundation’s Veterans Writing Program, which pairs military veterans with WGA film and television writers. “Wonder Buffalo” is the third short to be produced through ETC’s Project Cloud to explore and test next-gen production processes and technologies. Continue reading ETC Recognizes ‘Wonder Buffalo’ Creators for Innovative Tech

With Amazon Web Services Direct Connect now available in Equinix’s Los Angeles data centers, the company has bumped up its number of metros offering the AWS cloud service to 12 (five of which are located in North America). Direct Connect enables companies to safely integrate their infrastructure with public cloud services to benefit performance, network consistency and overall costs. The Equinix LA campus features four IBX data centers connected via Metro Connect, providing a scalable and secure system for digital content and entertainment companies. Continue reading Equinix Offers AWS Direct Connect Cloud Service via LA Hub

The Entertainment Technology Center at USC (ETC), Equinix and Google are coming together to raise awareness of new cloud-based workflow technologies for creative companies. On September 19th at Google’s Venice, CA headquarters, the companies will host an event for industry professionals to learn how cloud-based workflows are changing media and entertainment. The event will feature presentations and an engaging panel discussion to illustrate how facilities large and small can leverage the cloud to decrease workflow latency while increasing security and productivity. Continue reading ETC, Google and Equinix Present Next-Gen Cloud Workflows

Videos from the second session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference,” a 3-day extension of the Media Management in the Cloud track that ETC leads at the NAB Show, are now live for viewing on the ETCenterVideo YouTube channel. The 4 new videos focus on media transport and security with presentations by Equinix on Just in Time On Demand Production Infrastructure; Dolby on Global Media Exchange and the Work of the ETC; Sohonet on Rapid, Secure Workflows; and Independent Security Evaluators on Hackers, Attack Anatomy & Security Trends. Continue reading vNab: Conference Videos Focus on Transport and Security

Erik Weaver of the Entertainment Technology Center (ETC@USC) moderated an HPA Tech Retreat panel on “Cloud Demystified: Understanding the Coming Transformation from File- to Network-Based Workflow.” Panelists included DigitalFilm Tree’s Guillaume Aubuchon and Dolby Laboratories’ Christine Thomas. Weaver described ETC’s Project Cloud, which brings together media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation and production tools and processes. Continue reading HPA Tech Retreat: Next-Gen Cloud and Production Workflows

Google’s cloud computing customers just got faster connectivity options and tools to share data between devices in real time. The tech giant announced its new Google Cloud Interconnect, a new service that gives developers three options for fast connectivity to Google’s servers. Google also started integrating technology from its latest acquisition of Firebase, a startup that specializes in real-time backend service, and has developed a “Triggers” tool for Google cloud computing. Continue reading Google Bolsters its Cloud Computing Services with New Tools

Cisco announced last week that the Internet requires a greater amount of control, and companies will work with governments to make that happen. Cisco and its partners have been developing the “Intercloud,” a proposed network designed to enable the next generation of standardized cloud applications by offering high performance, improved security and more control. The network intends to help companies comply with regulations involving the data that moves within their borders. Continue reading Cisco’s Intercloud and the Argument for More Internet Control