As Google and Facebook lock up their dominance over advertising dollars, smaller ad tech companies are withering. In 2015, according to CB Insights, venture capital financing for these smaller companies peaked at $2.92 billion. This year, the total dollars going to these firms is slated to be half of that number. As a result, the number of smaller independent firms is diminishing, plummeting 21 percent since 2013. LUMA Partners reported that, by Q2 2018, there were only 185 such companies left. Continue reading Consolidation Is Reducing the Number of Indie Ad Tech Firms