NAB 2018: Hollywood Pushes HDR Production, Post – Part 2

Much of the spotlight for HDR has been in the theatrical space, but this NAB panel highlighted the move towards high dynamic range in home entertainment. The limited number of HDR hero monitors is only one of the challenges addressed, with the panel also focusing on the issue of judder and several other issues that the industry must address before HDR can become widely adopted. Direct view cinema displays, with true HDR capabilities, are also poised to make an impact. Continue reading NAB 2018: Hollywood Pushes HDR Production, Post – Part 2

HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’

A team from Pixar talked about the massive amount of work the company puts into “localization” or “regionalization” of every film they make. “John Lasseter, from the early days, placed a high importance on creating content for international markets, without the disruptive experience of subtitles or language they don’t understand,” said Pixar executive Cynthia Lusk. “That’s been a priority for the studio since ‘Toy Story.’” Lusk said that they regard each movie as a snowflake, with a different approach from title to title. Continue reading HPA Tech Retreat: Pixar Team Talks Localization, ‘Inside Out’