Since Amazon founder Jeff Bezos bought The Washington Post from the Graham family for $250 million, he has been experimenting with using technology to improve the customer experience and apply data to make decisions. The media company has now unveiled Bandito, a tool created in-house that enables The Post to maximize readership by automatically optimizing articles on the website. Among the features that can be varied are headlines, images, teaser text and even different article versions. Continue reading Washington Post Introduces In-House Tool to Optimize Content