By
Debra KaufmanJuly 2, 2015
Civis Analytics, founded by Dan Wagner, the former chief analytics officer for President Obama’s 2012 campaign, has rolled out a set of big data tools through Amazon Web Services. The year-old Chicago-based firm says it can eliminate much of the time and cost associated with marketing campaigns, in particular using cloud computing but without the need for customization. The service will start at about $5,000 a month, which Wagner claims will be “80 percent cheaper in most cases” than competing services. Continue reading Amazon Unveils Data Science Used By 2012 Obama Campaign
By
Erick MendozaApril 27, 2015
Despite attempts by tech companies to make the Internet more accessible to people around the world, especially to those living in developing countries, the Internet’s growth has been decelerating. Facebook and Google have both invested in technologies such as satellites, drones and high-altitude balloons to deliver global Web access. However promising these efforts have been, global Web access has proven to be more contingent on whether people deem the Internet useful in the first place. Continue reading Tech Companies Target Developing Countries for Web Expansion
By
Rob ScottJanuary 27, 2015
In a first time move for a U.S. cable operator, Cablevision announced it would launch a Wi-Fi-only mobile phone service dubbed Freewheel next month. For $9.95 per month, Freewheel will offer unlimited data, talk and text to Cablevision broadband Internet subscribers (the company also plans to offer a $29.95 service for non-customers). Meanwhile, Google is expected to launch its own wireless service this year through deals with Sprint and T-Mobile. Both services are expected to put pressure on the wireless industry, already at war over prices. Continue reading Cablevision and Google to Challenge Wireless Business Model
By
emeadowsMarch 21, 2013
According to a new study from Coca-Cola, online buzz has no measurable impact on short-term product sales. However, online display ads are about effective as TV ads, noted company exec Eric Schmidt during this week’s Advertising Research Foundation Re:think conference in New York. As a point of clarification, a top marketing exec for the company, Wendy Clark, was quick to note that social media still plays a crucial role. Continue reading Online Buzz Has No Measurable Impact on Short-Term Sales