ETC’s immersive media head Phil Lelyveld presented a session describing the organization’s third Immersive Media Challenge — this one with a 5G twist. “The challenge is to ask students and recent graduates to come up with an idea for an engaging experience that is impossible to build now that should be possible to build in three to five years,” he said. “It’s not a hackathon. If you can build it in three to five years, you should probably start building it now. If it’s longer than five years, it’s Fantasyland.” Continue reading HPA Tech Retreat: ETC Immersive Media Challenge Explained

When Disney opens Star Wars: Galaxy’s Edge (which will debut this summer at Disneyland in California and this fall at Disney World in Florida), visitors will discover a multi-faceted, immersive experience that lets them build a droid, learn how to construct a lightsaber, and use their phones to hack data ports. All the while, they will also engage in a struggle for control of the fictional town of Black Spire Outpost. Walt Disney Imagineering exec Scott Trowbridge noted that visitors now want to be more of a participant than a spectator in experiences. Continue reading Disney Brings Immersive ‘Star Wars’ Experience to its Parks

Two Bit Circus is on track to open a “micro-amusement park” in a 40,000-square-foot space in downtown Los Angeles in September. Company chief executive Brent Bushnell and cofounder Eric Gradman said they plan to open more digital/physical arcades, potentially in shopping malls, in the future. The interactive playground has zones, “like an amusement park,” with a variety of different games in each one. The company, which was founded in 2012 and raised $15 million in 2017, will invite corporations to sponsor events there. Continue reading Two Bit Circus Brings Micro-Amusement Park to Los Angeles

Millennials are paying as much as $50 per hour to be locked in a room that they can only exit by cooperatively solving puzzles. This kind of immersive entertainment has similarities with games, live theater and virtual reality experiences, and is becoming increasingly popular. Among the most notable examples is Sleep No More, a UK immersive theatrical experience that has been a huge hit since it opened in 2011. Director and live experience entrepreneur Michael Counts is making the most of the trend. Continue reading Escape Rooms Feed Appetite for More Immersive Experiences