The National Football League and Major League Baseball are trying to convince the Supreme Court to grant broadcasters’ petition to challenge Aereo, a startup that enables unauthorized streaming of local broadcast signals. The NFL and MLB filed an amicus brief that suggests that if Aereo is not challenged, sports programming will likely switch over to cable. Broadcasters assert that Aereo undermines their ability to collect retransmission fees. Continue reading NFL and MLB: If Aereo Not Challenged, Sports May Go to Cable

TV networks and advertisers are teaming together to create a new kind of Twitter ad campaign. Fox and American Express have partnered to attach the credit card company’s ads to clips of Fox TV shows, like “New Girl,” that are shared on Twitter. It is American Express’ way of interacting with consumers online in a more informal setting, and it may be the first partnership in which sponsors attach themselves to TV clips spreading on Twitter. Continue reading Fox and American Express Partner for Twitter Ad Campaign

According to one ESPN executive, sports television is in a position to take greater advantage of technology and “digital disruption” — benefiting not only advertisers, but viewers as well. From the invention of instant replay and new platforms for a social, interactive game-watching experience, sports have led the way for innovative options for viewers to tune in and for advertisers to get valuable airtime, making the most of their ad dollars. Continue reading ESPN Sales Chief Says Digital Disruption is Key to Success

YouTube’s most popular programmer, Maker Studios, is restructuring its network of genre-ranging channels in an effort to better reach consumers and advertisers. Its more than 55,000 channels will be organized into four units: men, women, family, and entertainment programming. At the Variety Entertainment & Tech Summit on Monday, Maker Studios chairman Ynon Kreiz also unveiled Maker Max, which allows content creators to more easily manage their videos. Continue reading Popular YouTube Programmer to More Closely Resemble Cable

AOL and ESPN announced a new syndication deal this week that includes distribution of the sports programmer’s video content, excluding live TV, via AOL.com and the company’s network of partners. ESPN’s live programming will remain available to subscribers online and on mobile devices through the WatchESPN service. AOL began distributing ESPN’s news, highlights and analysis on Tuesday. ESPN has additional video deals with Apple and Microsoft’s Xbox. Continue reading Syndication: AOL and its Partners To Distribute ESPN Content

The National Football League and Twitter are partnering to deliver football highlights and related content through the social media service. Content will include in-game highlights from the NFL Network on Thursdays and clips from games after they’ve aired on CBS and Fox. The NFL will offer news, analysis and fantasy football advice. The move is part of Twitter’s Amplify program that allows TV content owners to integrate programming in Twitter feeds. The revenue from embedded ads will be shared by the companies. Continue reading Social TV: NFL Highlights Coming to a Twitter Feed Near You

Twitter is planning to become a paid advertising service for TV networks. In recent months, Twitter has been attempting to lure television and advertisers with a more advanced marketing product called Amplify. Twitter is primarily a free service, and it can already create significant real-time traffic regarding specific TV shows. This traffic is gaining more recognition from companies, such as Nielsen, and competitors like Facebook. Continue reading Social TV: Twitter Launching Paid Ad Products for Networks

Sony may have just moved ahead in the race to create an online version of pay television, thanks to a preliminary deal with Viacom to carry channels including MTV, Comedy Central and Nickelodeon via its planned pay TV service. Competitors in this space, such as Google and Intel, have yet to land such a major content deal. Sony hopes to launch an Internet service next year — streamed to its Bravia TVs and PlayStation gaming consoles — that will compete with companies that sell subscription TV services. Continue reading Sony to Carry Viacom Channels on its Internet Pay TV Service

Tomorrow morning, the Speed and Fuel networks will be transformed into the much-hyped Fox Sports 1 and Fox Sports 2 channels, in a move intended to compete with ESPN. Fox has landed deals with college conferences Pac-12 and Big 12 football and basketball, Big East basketball, NASCAR, the UFC, Major League Baseball, World Cup soccer and, most recently, the U.S. Open golf championship. The TV everywhere companion app Fox Sports Go will not launch concurrently, as it continues its testing phase. Continue reading Fox Takes On ESPN Saturday with Launch of Sports Channels

Google is partnering with Level 3 Communications to offer free Wi-Fi service at more than 7,000 Starbucks location in the U.S. The service is expected to be about 10 times faster than the T1 connections currently provided by AT&T (which had reportedly offered to upgrade its service). The new Wi-Fi will be available in some stores next week with a complete rollout scheduled within 18 months. In addition, the upgraded Starbucks Digital Network will offer new media distribution opportunities. Continue reading Starbucks to Become Significant Media Distribution Platform?

Television is becoming an important part of Twitter’s advertising strategy. In May, Twitter revealed an experimental advertising plan that will allow companies to use Twitter to directly engage with consumers who see their TV commercials. Twitter reported that users who are shown promoted tweets had a 58 percent higher intent to buy compared with people who only viewed the TV ad. Rates of user engagement were 27 percent higher than previous averages for companies using Twitter to reach customers. Continue reading Companies Can Target Viewers While They Tweet on Shows

The experience of watching most online videos has so far been as passive as watching TV. However, several startups are developing new ways of creating interactive videos. These videos give the viewer the ability to select questions for an interview, change the course of a music video, or engage socially with video content. Some also provide content creators with a range of tools to embed websites and layer other content straight into the video. Continue reading Watching Online Video Becoming an Interactive Experience

The BBC announced it will take a hiatus from developing 3D TV programming based on the public’s “lack of appetite” for the technology. Kim Shillinglaw, the BBC’s head of 3D, says that British television viewers have not taken to the format, despite the fact there are now an estimated 1.5 million UK households with 3D TVs. As a result, the BBC is planning a three-year break from its 3D project once the current two-year pilot comes to an end later this year. Continue reading BBC Places 3D Pilot on Hold, Cites Lack of Public Interest

Earlier this month, we reported that ESPN is planning to shut down its ESPN 3D channel at year’s end. “Due to limited viewer adoption of 3D services to the home, ESPN is discontinuing ESPN 3D,” explained the company in a statement. While ESPN’s top tech exec Chuck Pagano is not yet convinced that 4K TV will take off either, the sports broadcaster is setting up a technical framework for Ultra HD to prepare for its eventuality. Continue reading ESPN Chief Technology Exec Cautious About Future of 4K TV

Newly released statistics indicate that Apple’s iTunes and subscription service Netflix continue to lead the Internet video market. Earlier this month, we reported that Netflix held a clear lead in SVOD viewership over Hulu and Amazon for Q1. Yesterday, Apple announced that iTunes viewers are purchasing more than 800,000 TV episodes and 350,000 movies per day. Additionally, Apple announced that HBO GO and WatchESPN are now available directly on Apple TV. Continue reading Apple iTunes and Netflix Dominate the Online Video Market