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ETC Releases Final Section of Virtual Production White Paper

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July 17, 2024

The Entertainment Technology Center@USC has released the fourth and final installment of its case study, “Fathead: Virtual Production & Beyond.” Chapter 4 of the four-part white paper is titled “Key Contributors: Process Pipelines,” which summarizes key findings of the production and recommended best practices moving forward. “Fathead” — directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production — was shot at Amazon Stage 15 in Culver City as an experiment in virtual production, in-camera VFX and collaborative, cloud-based workflows. Continue reading ETC Releases Final Section of Virtual Production White Paper

ETC Releases White Balancing Tutorial for Virtual Production

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March 7, 2024

ETC@USC has posted a tutorial that offers best practices for white balancing during production on a curved wall LED volume stage. Due to the growing number of LED volume and backing wall applications emerging worldwide, many critical color calibration issues have resulted. The informative tutorial — authored by cinematographer Tim Kang from Quasar Science with support from producer Erik Weaver from ETC — provides cinematographers and production teams with a simple graphical guide that breaks down the problems between the camera and its LED wall perception, while specifying different means to implement solutions. The Virtual Production White Balancing Tutorial is now available on the ETC site. Continue reading ETC Releases White Balancing Tutorial for Virtual Production

ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

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March 6, 2024

CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded AI, vehicle tech, digital health, screens and XR, and numerous policy and regulation topics. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Continue reading ETC’s CES 2024 Report: Creators, Displays, and AI Innovation

ETC Student Challenge: Future of Creative Media Resources

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November 21, 2023

The latest Entertainment Technology Center student challenge launched on October 5. Technology and processes in the entertainment industry are changing rapidly, yet the goals of the entertainment and experience industries remain the same. Students from the schools of cinematic arts, engineering, business, communication, and innovation were asked: How can we forge alliances between the legacy community which has a deep knowledge of the storytelling arts and the rising filmmakers and creators helping to shape new tools and resources? How would you like to access these amazing legacy talents as you develop your own storytelling skills using new tools? How would you like organizations and institutions around you to support your ideas? Continue reading ETC Student Challenge: Future of Creative Media Resources

vETC Coming to IBC 2023: The Path of Sustainable Innovation

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September 14, 2023

ETC@USC is hosting its 9th vETC virtual conference at this year’s IBC in Amsterdam, September 15-18. The event — which highlights significant presentations of emerging technologies and their impact on the M&E industry — will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. The sessions will be recorded and posted on ETC’s YouTube channel. For those attending IBC who may be interested in attending the sessions (located in Hall 7 at Booth C28), visit the program guide, which includes a full schedule and speaker bios. Continue reading vETC Coming to IBC 2023: The Path of Sustainable Innovation

ETC Will Host Sessions at SIGGRAPH Conference This Week

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August 7, 2023

ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference This Week

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