Cloud computing and virtual production were the hot tickets at NAB 2022, where attendance was 52,468, down 40 percent since the previous most recent live show in 2019, when 91,500 convened in Las Vegas. And there were fewer exhibitors (about 900 vs. roughly 1,600 three years ago). But some things never change. Amazon Web Services, ARRI, Blackmagic, Quasar Science and Mo-Sys were among the notable companies touting cloud-based and virtual production solutions. And Sony Electronics wowed the crowd with a sprawling booth that featured its new Venice 2 digital cinema camera. Continue reading Cloud, Virtual Production Power New Workflows at NAB Show

With the federal government still in the early phase of regulating artificial intelligence, cities and states are stepping in as they begin to actively deploy AI. While managing traffic patterns is straightforward, when it comes to policing and hiring practices, precautions must be taken to guard against algorithmic bias inherited from training data. The challenges are formidable. As with human reasoning, it is often difficult to trace the logic behind a machine’s decisions, making it challenging to identify a fix. Municipalities are evaluating different solutions, the goal being to prevent programmatic marginalization. Continue reading AI Laws Becoming Decentralized with Cities First to Regulate

After nearly a year in preview, Epic Games’ Unreal Engine 5 is now in general release. Availability of the next-generation real-time 3D platform was announced at Tuesday’s State of Unreal 2022 event. Empowering “both large and small teams to really push the boundaries of what’s possible, visually and interactively,” UE5 offers more fidelity and flexibility than previous iterations. Although it has been battle-tested on “Fortnite” and “The Matrix Awakens” demo for PlayStation 5, Epic says some UE5 features “have not yet been validated for non-games workflows.” Continue reading Epic’s Unreal Engine 5 Out of Preview and Into Wide Release

“A world without synthetic humans is not an option anymore,” the audience at the 2022 HPA Tech Retreat in Rancho Mirage were advised by “Fathead” virtual production producer Tom Thudiyanplackal. Equally unimaginable is a world without synthetic sets, as was obvious at Tuesday’s daylong HPA Super Session, themed “Immerse Yourself in Virtual Production.” “Fathead,” the fifth short from the USC Entertainment Technology Center’s Annual ETC Innovation and Technology Grant, was all about in-camera VFX, captured in real-time on a stage lined and lidded with LEDs — 280-degrees around and on the ceiling, too. Continue reading ETC Pushes Boundaries of Virtual Production with ‘Fathead’

“Preparing for the Multiverse” was the subject of ETC@USC’s latest virtual Digital Town Square event. As the culture, art and commerce spaces rebalance to incorporate blended physical and virtual options, it is clearly important that we understand early on how changes will impact our business and creative endeavors. Our speakers spend their days thinking about how the emerging metaverses will impact creativity, business development and the fabric of society. We chose the word “multiverse” because we expect many metaverses to develop and compete — some designed top-down by multinational corporations and others developed bottom-up by DAO communities. Continue reading ETC Examines Realities of Multiverse at Digital Town Square

ETC@USC’s Archive Working Group, a committee within its Adaptive and Virtual Production project, is releasing its most recent white paper, “Practical Cloud Archive,” an ongoing exploration of digital asset preservation challenges, proposing “a number of avenues to introduce cloud storage and cloud technology as part of an overall archive solution, without compromising the basic tenets of preservation.” Led by co-chair, Denis Leconte, VP of technology at Iron Mountain Entertainment Services, the paper is the next step toward the continuing process to study “more precise experimental data on cloud storage characteristics in terms of durability as measured using the fixity process” as discussed in the previous white paper, “Guideline for the Preservation of Digital Audio-Visual Assets in the Cloud.” Continue reading ETC White Paper Proposes Archive Solutions and Next Steps

Moving back toward an onsite experience, the Consumer Technology Association (CTA) hybrid format for CES 2022 opened to an anticipated reduced audience compared to previous years but continued its showcase of insightful and exciting product revelations and keynote addresses. With its own hybrid makeup, the ETC@USC team’s boots on the ground in Las Vegas and remote reporting in Los Angeles identified and covered four specific areas of activities — the multiverse, augmented reality, NFTs and artificial intelligence – as well as other CES tech trends, products, keynotes and highlights. ETC’s CES 2022 Report is now available online. Continue reading ETC Releases Its CES 2022 Report: AI, AR, Multiverse, NFTs

Unless there is breaking news this weekend, ETCentric and The Daily News Brief will not publish on Monday to commemorate Martin Luther King Day. We wish you and your families a very happy and safe holiday. We’ll be back on Tuesday with the latest in entertainment technology news. Continue reading ETCentric Will Return Following Martin Luther King Holiday

ETC’s George Gerba and Don Levy spent Thursday navigating the Las Vegas Convention Center’s Central Hall looking for unique products from major exhibitors at CES 2022 that would be of special interest to the entertainment industry. They found a Hisense ultra-short throw projection TV, a Samsung TV with an adjustment capability that would be useful in-camera as well, Fraunhofer tech for adjusting the volume of dialog separately from other audio in a consumer device, a winged drone with impressive flight duration and speed, and a few other products of note. Continue reading CES: TV, Audio and Drone Tech Make a Splash at Central Hall

ETC’s George Gerba and Don Levy spent Wednesday perusing the CES 2022 Eureka Park startup zone looking for new companies and unique products that would be of particular interest to the entertainment industry. Among this year’s most compelling concepts were an AI-assisted content creation tool, COVID-compliant tech ideal for workspaces and productions, AI-based audio tech, a response tracking system for dynamic displays, emerging NFT approaches for artists, new tech investing models, light-based networking solutions, paper-based biofuel cells and haptic wearables. Continue reading CES: Top Concepts from the 2022 Eureka Park Startup Zone

ETC’s George Gerba visited the CES Unveiled show floor in Las Vegas Monday evening looking for companies and products that would be of interest to our members, illustrate emerging trends, or are simply unusual. Gerba discovered a range of compelling technologies across areas such as blockchain, non-fungible tokens, Li-Fi, wearables, large-scale video screens, the metaverse, remote work, cell signal boosters, health, batteries and more. Among the more interesting companies at CES Unveiled this year were Icecap, Oledcomm, Somalytics, VideowindoW, Toraru, SureCall, Biospectal, Prinker, Airxom and Nanotech Energy.  Continue reading CES: Highlights from the 2022 CES Unveiled Pre-Show Event

Unless there is breaking news, ETCentric and The Daily News Brief will not publish during the upcoming holiday break. We wish you and your families a very happy holiday season. Our team is currently planning coverage for CES 2022 and will be back in January with the latest in entertainment technology news. Continue reading Happy Holidays: ETCentric to Return for CES in the New Year

Cinematic iconoclast Martin Scorsese has secured a perch for his legacy at the NYU Tisch School of the Arts, which has announced the establishment of the Martin Scorsese Institute of Global Cinematic Arts (SICA). The new Institute takes shape not only to celebrate film history but to showcase the future and will encompass the state-of-the-art Martin Scorsese Virtual Production Center to complement the Martin Scorsese Department of Cinema Studies and provide general support for student scholarships, all of which is a result of the largest donation in the school’s history. Continue reading Scorsese Institute and Virtual Production Center New at NYU

Artificial intelligence and machine learning are technologies with lots of heat behind them, and some controversy. Organizations (including the Entertainment Technology Center at USC) are working to better understand the ramifications of AI and how to hold its users accountable. Among the criticisms is that AI disproportionately exhibits bias against minority groups — the so-called “discrimination feedback loop.” In November, the New York City Council became the first in the nation to pass a law requiring that the hiring and promotion algorithms of employers be subject to audit. Continue reading Guidelines, Accountability Considered as AI Becomes Priority

Unless there is breaking news this week, ETCentric and The Daily News Brief will not publish during the upcoming 4-day holiday weekend. We wish you and your families a very happy and safe Thanksgiving. We’ll be back on Monday with the latest in entertainment technology news. Continue reading ETCentric to Return After the Thanksgiving Holiday Weekend