Facebook is expected to launch its mobile advertising network during the F8 developer conference in San Francisco at the end of this month. Facebook plans to leverage its massive user information database for better ad targeting, and will pitch the ads to publishers and developers. The social giant will also benefit from expanding its ad reach, and will allow the company to profit from its over 1 billion users even when they are not on the site itself. Continue reading Facebook Plans to Launch its Long-Awaited Mobile Ad Network

Marketers are still seeking better tools for tracking advertising data as they continue to experiment with approaches to mobile. Measurement firms Nielsen and comScore both made recent announcements regarding related initiatives. Nielsen is partnering with digital ad-sales firms BrightRoll and TubeMogul for a tech trial before expanding its Online Campaign Ratings to mobile, while comScore is expanding its Validated Campaign Essentials measurement product to track ads that appear on phones and tablets. Continue reading Nielsen and comScore Initiatives Highlight Focus on Mobile

Tel Aviv-based startup StoreDot has unveiled a prototype of a mobile phone charger that can reportedly charge a dead phone’s battery to 100 percent in a mere 30 seconds. StoreDot was created by members of the nanotechnology department at Tel Aviv University. The current prototype, about the size of a laptop charger, is compatible with the Samsung Galaxy 4. The company has plans to reduce the device’s size and expand to other smartphones when the $30 charger becomes available in late 2016. Continue reading Israeli Startup StoreDot Can Charge Your Phone in 30 Seconds

Apple is planning to include a song discovery feature in the newest update of iOS, which will allow users to identify songs and artists with their iPad or iPhone. Apple is working with Shazam, an app that can quickly recognize a song by collecting sound from the device’s microphone and matching it with an extensive song database. Apple hopes the feature will help encourage download sales. Although iTunes is the world’s largest music seller, sales have decreased dramatically in recent years.  Continue reading Apple to Integrate Sound Recognition App Shazam into iOS 8

Twitter has acquired two TV analytics companies as part of its effort to become a stronger social complement to television viewing. French company Mesagraph and U.K.-based SecondSync will become part of Twitter’s London office. Twitter also announced it will be expanding its partnership with Kantar Media, and is hoping to extend its Twitter TV ratings system into Europe. To compete in the social TV space, Facebook has teamed with TV networks to initiate live updates during broadcasts, a practice popular with Twitter. Continue reading Social TV: Twitter Purchases Two Analytics Firms in Europe

OnLive, a startup that provides users with online video game streaming, is shifting its strategy to allow users to play games that are purchased from other services, as well as access games without being connected to the Internet. OnLive’s original goal was to enable users to play sophisticated games over the Internet, and eliminate the need to buy hardware or install software to play them. OnLive’s service could be compared to Netflix, but for video games instead of movies. Continue reading OnLive Shifts Strategy Beyond Simply Streaming Games Online

Google is looking to expand its fiber network to compete with cable operators that currently dominate the broadband market. Google is in talks with 34 cities in nine areas, such as Atlanta, Nashville, Phoenix, Salt Lake City, San Antonio and Portland, Oregon. Google’s new network is currently offered in Kansas City and Provo, and is expanding into the Austin, Texas area. Google Fiber provides download speeds of up to 1 GB per second for $70 per month. Continue reading Google Takes On Broadband Giants with Fiber Expansion Plans